About Host

Host Digital is a UX consultancy that focuses specifically on websites. The Host Methodology optimises the profitability of online businesses.

Get Results Fast

The best way to grow your business is to understand it. As a client, you can expect to work with someone who seeks to understand your situation and develop a tailored strategy. That strategy will be based on your revenue funnel. It will be data-driven. It will be laser-focused to maximise conversion and increase sales.

Finally, your website strategy will inform your new web design. Not graphic design, web design.

Host makes use of relevant design patterns, UX principles and data to optimise web sales.


Host Digital was born from a philosophy of unification:

1. integrating data with design;

2. consolidating marketing and UX disciplines.

Host acts as your digital marketing evangelist, as your consultant, and as your partner. Developing conversion roadmaps, measurement strategies, and evidence-based web design, we grow your business in the fastest possible way.

You’ll need to:

  • Be serious about wanting to grow your business;
  • Be prepared to make significant changes to your business, particularly web development changes;
  • Be able to cope operationally when the conversion rate increases.


 Get an excellent return on investment

 Get a consultant working in your office (guaranteed at least one day, regardless of contract size)

 Get unlimited consultant access on all areas of your digital strategy, beyond the UX deliverables

 Have confidentiality maintained at all times


Host is run by Alan Chapman, a digital practitioner with ten years experience working at digital advertising agencies with UK and pan-­European businesses. A perennial Londoner (the jury’s out whether that’s a good thing or a bad thing), Alan’s focus is integrating data with experience design.

Alan prefers customer collaboration over processes, and responding to change over following a plan.