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Conversion Accelerator Blog

The State of Conversion Optimisation 2019

January 8th, 2019|

It's January, and a good time to take stock. When it comes to Conversion Optimisation, how far have companies come and what remains to be achieved?  Where are we on the scale [...]

NextGen Design Practices for Websites

December 7th, 2018|

Does great web design increase business value? How do you prove that? How do you systematize great web design? And what does that look like? In this article I’ll summarise the learnings from [...]

Ecommerce Leadership: 2019 Focus

December 3rd, 2018|

Not so long ago, marketers were creative Mad Men.  Now, a new study by Spencer Stuart shows an alarming number of Chief Marketing Officers (CMO's) who’ve been fired during 2018. What's happening? CMO’s, [...]

Mind the (skills) gap: common barriers to data-driven ecommerce

November 29th, 2018|

Using data to optimise ecommerce activities makes intuitive sense. Yet building and scaling an optimisation program remains the exception rather than the norm. What stops so many companies from being 'data-driven'? What [...]

A system to improve website conversion rates?

July 12th, 2018|

A system is a repeatable process that gives predictable results. Is there a system to improve your website? Can you repeat the same process over and over to get predictable online returns? [...]

A/B testing purgatory and how to beat it

June 27th, 2018|

Why isn't A/B testing done all the time by everyone? In this article I’ll discuss the A/B test promise, guilty secrets common to all tool providers, and how to get out of [...]

Measurement vs analysis: introducing ‘parallel research’ for data-driven marketers

June 20th, 2018|

Messi or Ronaldo? Federer or Nadal? Some debates are pointless but fun. This article asks the (slightly geekier) question: “which is more important, measurement or analysis?” Specifically, I’ll look at data in the [...]

The biggest barrier to growth, according to marketers

June 20th, 2018|

You’ve heard it before. Data is the new oil, data scientists are earning megabucks, there’s a talent shortage in digital. You know you’re sitting on a mountain of data but you don’t [...]

Accelerating conversion rate optimisation with prioritisation frameworks

June 1st, 2018|

Conversion rate optimisation (CRO) is the discipline of persuading people to take action on your website. The macro objective is usually to generate more sales and leads from your existing web traffic. [...]

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