Checkouts are usually the starting point for conversion optimisation. 100% of your website revenue flows through these pages. If you run an ecommerce website, it's high-priority. But how do you go about improving web pages that have very little room for content, messaging and persuasion?
Does great web design increase business value? How do you prove that? How do you systematize great web design? And what does that look like? In this article I’ll summarise the learnings from McKinsey’s [...]
Not so long ago, marketers were creative Mad Men. Now, a new study by Spencer Stuart shows an alarming number of Chief Marketing Officers (CMO's) who’ve been fired during 2018. What's happening? CMO’s, Marketing [...]
Using data to optimise ecommerce activities makes intuitive sense. Yet building and scaling an optimisation program remains the exception rather than the norm. What stops so many companies from being 'data-driven'? What [...]