CONVERSION ACCELERATOR Blog
Insights from the trenches of ecommerce marketing
Landing Page Analysis
Landing Page Analysis Landing pages are first impressions. And first impressions matter. Whether you’re in a meeting, down the pub, or... on a website. Get your landing pages wrong, and visitors might never return [...]
Google Analytics Audit Guide For Ecommerce Businesses
Google Analytics Audit Guide A bad Google Analytics (GA) audit is as useful as an inflatable dartboard. But a robust Google Analytics setup helps you to make smarter, more profitable, ecommerce decisions. This article [...]
The Ultimate Guide To Ecommerce Marketing For Online Businesses
The Ultimate Guide To Ecommerce Marketing Ecommerce marketing - meaty topic (!) - in this article, we’ll dive into actionable tips on creating an ecommerce marketing strategy to grow your online business. We’ll discuss [...]
Web Marketing And Emarketing Guide For Ecommerce Startups
Web Marketing And Emarketing Guide For Ecommerce Startups Is there a ‘secret sauce’ to successful web marketing and emarketing? Of course there isn’t. Except to do it consistently over a long period of time. [...]
2021 Ultimate Guide For Hiring A Conversion Rate Optimisation Consultant
Ultimate Guide For Hiring A Conversion Rate Optimisation Consultant Looking to hire a conversion rate optimisation consultant? This in-depth article outlines what you need to know to hire the right conversion rate optimisation consultant [...]
Funnel Analysis For Ecommerce Websites
Ecommerce Funnel Analysis A prerequisite to achieving your ecommerce goals is mapping and analysing your marketing funnels. Like footprints in the sand, a funnel sets you on a path, so you can focus on [...]
A Perspective on Website Personalisation
Every digital marketer ever: “What about personalization?” Me: ... In marketing, personalisation is fine-tuning. Take the website, for example. The reality is that most websites see much higher returns by addressing [...]
Digital Opportunities in Online Retail
UK retail jobs axed in the past year: 85,000. UK retail jobs to be replaced by robots by 2024: 500,000. Is it going from bad to worse for retail? Not so fast... [...]
Compound Learning on Ecommerce Websites
Some online businesses thrive (and keep on thriving), whilst others are stuck in the weeds. Why? A quick perspective on the 1% vs the 99%... Getting left behind What I see [...]

Get the ‘Conversion Velocity’ Ebook
Discover ‘Conversion Velocity’, the 3-point formula that increases visitor-to-customer conversion rates, marketing ROI and online revenues.