Google Analytics Audit Guide A bad Google Analytics (GA) audit is as useful as an inflatable dartboard. But a robust Google Analytics setup helps you to make smarter, more profitable, ecommerce decisions. This article [...]

The Ultimate Guide To Ecommerce Marketing Ecommerce marketing - meaty topic (!) - in this article, we’ll dive into actionable tips on creating an ecommerce marketing strategy to grow your online business. We’ll discuss [...]

Ecommerce Funnel Analysis A prerequisite to achieving your ecommerce goals is mapping and analysing your marketing funnels. Like footprints in the sand, a funnel sets you on a path, so you can focus on [...]

Landing Page Analysis Landing pages are first impressions. And first impressions matter. Whether you’re in a meeting, down the pub, or... on a website. Get your landing pages wrong, and visitors might never return [...]

Every digital marketer ever: “What about personalization?” Me: ... In marketing, personalisation is fine-tuning. Take the website, for example. The reality is that most websites see much higher returns by addressing [...]

Ultimate Guide For Hiring A Conversion Rate Optimisation Consultant Looking to hire a conversion rate optimisation consultant? This in-depth article outlines what you need to know to hire the right conversion rate optimisation consultant [...]

UK retail jobs axed in the past year: 85,000. UK retail jobs to be replaced by robots by 2024: 500,000. Is it going from bad to worse for retail? Not so fast... [...]

Some online businesses thrive (and keep on thriving), whilst others are stuck in the weeds. Why? A quick perspective on the 1% vs the 99%... Getting left behind What I see [...]

Is your organisation A/B testing its website? Does it ever feel like you’re testing for testing’s sake? In this article, I’ll argue that the over-emphasis on quantity (or ‘frequency’) of experimentation is misguided [...]