Ecommerce Funnel Analysis A prerequisite to achieving your ecommerce goals is mapping and analysing your marketing funnels. Like footprints in the sand, a funnel sets you on a path, so you can focus on [...]

Landing Page Analysis Landing pages are first impressions. And first impressions matter. Whether you’re in a meeting, down the pub, or... on a website. Get your landing pages wrong, and visitors might never return [...]

Every digital marketer ever: “What about personalization?” Me: ... In marketing, personalisation is fine-tuning. Take the website, for example. The reality is that most websites see much higher returns by addressing the [...]

Ultimate Guide For Hiring A Conversion Rate Optimisation Consultant Looking to hire a conversion rate optimisation consultant? This in-depth article outlines what you need to know to hire the right conversion rate optimisation consultant [...]

UK retail jobs axed in the past year: 85,000. UK retail jobs to be replaced by robots by 2024: 500,000. Is it going from bad to worse for retail? Not so fast... [...]

Some online businesses thrive (and keep on thriving), whilst others are stuck in the weeds. Why? A quick perspective on the 1% vs the 99%... Getting left behind What I see [...]

Is your organisation A/B testing its website? Does it ever feel like you’re testing for testing’s sake? In this article, I’ll argue that the over-emphasis on quantity (or ‘frequency’) of experimentation is misguided and [...]

Tired of hearing about data? Me too (on a bad day)! But as an ecommerce leader, data is your new oil, as they say. What most companies fail to recognise is that data is easy. [...]

Want to make the most amount of money in the shortest amount of time on your website? Two-speed optimisation accelerates the conversion optimisation process.