About Alan Chapman

Alan Chapman is a digital practitioner with ten years experience working at digital advertising agencies with UK and pan-­European businesses.

Optimising the Checkout Journey: A Simple Framework for Ecommerce Websites

2019-07-18T08:47:04+01:00

Checkouts are usually the starting point for conversion optimisation. 100% of your website revenue flows through these pages. If you run an ecommerce website, it's high-priority. But how do you go about improving web pages that have very little room for content, messaging and persuasion?

Optimising the Checkout Journey: A Simple Framework for Ecommerce Websites2019-07-18T08:47:04+01:00

Common UX Pitfalls on Ecommerce Product List Pages

2019-07-18T07:47:03+01:00

Are Product List Pages too early in the user journey to affect your ecommerce conversion rate? Absolutely not! Learn some of the most common pitfalls ecommerce companies STILL make in 2019. Not [...]

Common UX Pitfalls on Ecommerce Product List Pages2019-07-18T07:47:03+01:00

The State of Conversion Optimisation 2019

2019-07-18T07:51:17+01:00

It's January, and a good time to take stock. When it comes to Conversion Optimisation, how far have companies come and what remains to be achieved?  Where are we on the scale [...]

The State of Conversion Optimisation 20192019-07-18T07:51:17+01:00

NextGen Design Practices for Websites

2019-07-18T07:48:31+01:00

Does great web design increase business value? How do you prove that? How do you systematize great web design? And what does that look like? In this article I’ll summarise the learnings from McKinsey’s [...]

NextGen Design Practices for Websites2019-07-18T07:48:31+01:00

Ecommerce Leadership: 2019 Focus

2019-07-18T07:48:52+01:00

Not so long ago, marketers were creative Mad Men.  Now, a new study by Spencer Stuart shows an alarming number of Chief Marketing Officers (CMO's) who’ve been fired during 2018. What's happening? CMO’s, [...]

Ecommerce Leadership: 2019 Focus2019-07-18T07:48:52+01:00

The rise and rise of conversion patterns

2019-07-18T07:50:50+01:00

Websites have been around for years. Yet there isn’t a definitive list of best practices. Why is that? In this article I explain how to use conversion patterns to really maximise revenue [...]

The rise and rise of conversion patterns2019-07-18T07:50:50+01:00

The case against website A/B testing

2019-07-18T07:51:03+01:00

Conversion rate optimisation (CRO) is a huge revenue opportunity for many companies. If you have a business-critical website, the art and science of persuading website visitors to transact has significant upside. What's [...]

The case against website A/B testing2019-07-18T07:51:03+01:00