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About Alan Chapman

Alan Chapman is a digital practitioner with ten years experience working at digital advertising agencies with UK and pan-­European businesses.

Optimising the Checkout Journey: A Simple Framework

2019-07-23T09:55:10+01:00

Checkouts are usually the starting point for conversion optimisation. 100% of your website revenue flows through these pages. If you run an ecommerce website, it's high-priority. But how do you go about improving web pages that have very little room for content, messaging and persuasion?

Optimising the Checkout Journey: A Simple Framework2019-07-23T09:55:10+01:00