A system is a repeatable process that gives predictable results. Is there a system to improve your website? Can you repeat the same process over and over to get predictable online returns? In [...]
Why isn't A/B testing done all the time by everyone? In this article I’ll discuss the A/B test promise, guilty secrets common to all tool providers, and how to get out of A/B [...]
Messi or Ronaldo? Federer or Nadal? Some debates are pointless but fun. This article asks the (slightly geekier) question: “which is more important, measurement or analysis?” Specifically, I’ll look at data in the context [...]
You’ve heard it before. Data is the new oil, data scientists are earning megabucks, there’s a talent shortage in digital. You know you’re sitting on a mountain of data but you don’t know [...]