GA Admin Tool Checkers are an entirely separate but complimentary class of tool. Rather than scrape your website code, they scan your GA admin setup (i.e. what you see in your GA account interface) for common problems.
Such tools require authentication so that they can access your GA account.
Once again, the nature of the automation is superficial. They’ll tell you information like:
✔ Whether you’re capturing too many events in your GA account (which can slow down website performance).
✔ Whether you’re capturing any custom dimensions or custom metrics.
✔ Whether you’ve enabled certain features like content grouping, enhanced ecommerce or demographic reports.
✔ Whether your GA views are set to filter out irrelevant traffic
✔ Basic GA housekeeping that is generic to ALL websites but not specific to YOUR website.
Some tools scan your GA admin setup and reports for common ‘housekeeping’ errors.
– The landscape is changing all the time and, personally, I don’t trust these tools to be updated regularly.
– For more comprehensive results, consider running multiple GA Admin Tools to gather as much feedback as possible.
– This type of audit needs to be paired with a GA Tag Check in order to understand how the data is being sent to Google Analytics in the first place.
– The tools don’t know anything about your custom measurement model.
– Checking your GA admin setup manually is not all that time consuming in any case. See the below section called “Google Analytics Audit Checklist”.