Finding a CRO consultant can be like unicorn-hunting. Much harder when you’ve never seen one before.
There are risks to hiring the wrong CRO consultant: money, time and momentum (the same risks that apply to any recruitment process).
On the flipside, optimising visitor-to-customer rates on your website is usually the fastest route to e-marketing success. It’s this simple: deploying conversion rate optimisation (CRO) helps companies to grow faster online.
Conversion Rate Optimisation: What & Why
A Quick Definition Of CRO
CRO is the process of extracting more value from the existing traffic to a site. Thus, instead of turning 1 out of 100 visitors into a customer, you might focus on converting 2 out of 100 visitors into paying customers, effectively doubling your revenues.
This involves identifying roadblocks on your pages, hypothesizing and testing, and implementing the best content and design solutions.
CRO is the process of extracting more value from the existing traffic to a website.
The Business Case For CRO
If you’re reading this, you probably already came to this conclusion: conversion rate optimisation is a force-multiplier.
The major advantage of CRO is that it’s cost-effective, since you can grow your business from the traffic you already have.
Put another way, if you want to double your turnover, it is easier and cheaper to double your conversion rate than double your traffic.
Four Main Advantages Of CRO
Effects of higher conversion
- Increased customer acquisition,
revenue & net profit
- Increased ROI on current
The uplift from
optimized web pages is:
Set the foundation for future
- Google Adwords
- Facebook Ads
Studies show that improved
- Increase retention and
- Increase lifetime customer
value and reduce churn
Conversion Rate Optimisation Services
When hiring an external consultant for CRO services, you can expect certain processes to be followed.
Methodologies vary between consultants (more on this later) but there are specific activities you should expect your consultant to undertake.
- Collecting quantitative data from your web analytics tools (tools such as Google Analytics)
- Collecting qualitative data about your customer (techniques such as user testing, surveys, video recordings and heatmaps)
- Creating content/design solutions in the form of wireframes or designs