CONVERSION ACCELERATOR Blog
Insights from the trenches of ecommerce marketing
A better benchmark for A/B testing ‘maturity’?
Is your organisation A/B testing its website? Does it ever feel like you’re testing for testing’s sake? In this article, I’ll argue that the over-emphasis on quantity (or ‘frequency’) of experimentation is misguided [...]
Analyse! Turning Ecommerce Data into Profit.
Tired of hearing about data? Me too (on a bad day)! But as an ecommerce leader, data is your new oil, as they say. What most companies fail to recognise is that data [...]
A Perspective on Google’s ‘Relative Mobile Conversion Rate’
Want to make the most amount of money in the shortest amount of time on your website? Two-speed optimisation accelerates the conversion optimisation process.
A Letter To Ecommerce Business Leaders
Want to make the most amount of money in the shortest amount of time on your website? Two-speed optimisation accelerates the conversion optimisation process.
Two-speed optimisation for ecommerce websites
Want to make the most amount of money in the shortest amount of time on your website? Two-speed optimisation accelerates the conversion optimisation process.
Optimising the Checkout Journey: A Simple Framework
Checkouts are usually the starting point for conversion optimisation. 100% of your website revenue flows through these pages. If you run an ecommerce website, it's high-priority. But how do you go about improving web pages that have very little room for content, messaging and persuasion?
Common UX Pitfalls on Ecommerce Product List Pages
Are Product List Pages too early in the user journey to affect your ecommerce conversion rate? Absolutely not! Learn some of the most common pitfalls ecommerce companies STILL make in 2019. Not [...]
The State of Conversion Optimisation 2019
It's January, and a good time to take stock. When it comes to Conversion Optimisation, how far have companies come and what remains to be achieved? Where are we on the scale [...]
NextGen Design Practices for Websites
Does great web design increase business value? How do you prove that? How do you systematize great web design? And what does that look like? In this article I’ll summarise the learnings from McKinsey’s [...]

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