It's January, and a good time to take stock. When it comes to Conversion Optimisation, how far have companies come and what remains to be achieved?  Where are we on the scale [...]

Does great web design increase business value? How do you prove that? How do you systematize great web design? And what does that look like? In this article I’ll summarise the learnings from McKinsey’s [...]

Not so long ago, marketers were creative Mad Men.  Now, a new study by Spencer Stuart shows an alarming number of Chief Marketing Officers (CMO's) who’ve been fired during 2018. What's happening? CMO’s, Marketing [...]

Using data to optimise ecommerce activities makes intuitive sense. Yet building and scaling an optimisation program remains the exception rather than the norm. What stops so many companies from being 'data-driven'? What [...]

A system is a repeatable process that gives predictable results. Is there a system to improve your website? Can you repeat the same process over and over to get predictable online returns? In [...]

Why isn't A/B testing done all the time by everyone? In this article I’ll discuss the A/B test promise, guilty secrets common to all tool providers, and how to get out of [...]

Messi or Ronaldo? Federer or Nadal? Some debates are pointless but fun. This article asks the (slightly geekier) question: “which is more important, measurement or analysis?” Specifically, I’ll look at data in the [...]

You’ve heard it before. Data is the new oil, data scientists are earning megabucks, there’s a talent shortage in digital. You know you’re sitting on a mountain of data but you don’t [...]

Conversion rate optimisation (CRO) is the discipline of persuading people to take action on your website. The macro objective is usually to generate more sales and leads from your existing web traffic. [...]