Checkout Optimisation – Chapter 3

Building A Funnel Map

The best way to convert existing traffic into sales is by mapping your funnel and looking for the biggest drop-offs from one step to the next.

In this video I walk you through three techniques to add a funnel map to your dashboard regardless of your setup.

How To Add A Funnel Map To Your Dashboard

With your funnel, you’ll be able to:

a) determine what steps are causing customer confusion or trouble;

b) prioritise conversion activities on the high-impact areas of the website;

c) become aware of bugs, browser issues and other technical nuisances;

d) start a laser-targeted effort to investigate and refine those opportunity pages.