Checkout Optimisation – Chapter 3
Building A Funnel Map
The best way to convert existing traffic into sales is by mapping your funnel and looking for the biggest drop-offs from one step to the next.
In this video I walk you through three techniques to add a funnel map to your dashboard regardless of your setup.
How To Add A Funnel Map To Your Dashboard
With your funnel, you’ll be able to:
a) determine what steps are causing customer confusion or trouble;
b) prioritise conversion activities on the high-impact areas of the website;
c) become aware of bugs, browser issues and other technical nuisances;
d) start a laser-targeted effort to investigate and refine those opportunity pages.