Get More Customers With A Personalised Website Strategy
Do MORE With Your Website
The inconvenient truth: 97% of website visitors don’t buy.
So it amazes me how much time and money is spent on traffic acquisition, campaign planning, etc. – but the website customer journey never really changes.
That’s like directing road traffic into a brick wall.
As a marketing leader, you spend time and money marketing your business. Your website shouldn’t be a marketing bottleneck.
It should be a force-multiplier for all your marketing efforts.
Stop hustling. Unlock your marketing potential and give your website a Conversion Detox.
Worry LESS About Your Marketing
For online business leaders, non-converting traffic means:
✘ Campaign investment has lower ROI
✘ Marketing is less profitable
✘ Loss of sales when visitors don’t turn into customers
But… with a high-performing website, marketing becomes simple because it CONVERTS.
Optimising the visitor-to-customer rates of your website creates:
✔ MORE customers with the same traffic
✔ HIGHER marketing return-on-investment for ALL your marketing channels
✔ INCREASED lifetime customer value & retention
All this means no more squeezing blood from a stone with your marketing.
3-Step Process To Website Nirvana
Whether your aim is to capture leads, subscribers or sell products…
…there’s a way to make your website customer-centric and data-optimised.
A framework that helps you to understand your users, the problems to be solved, and the opportunities.
A 3-step framework called Locate-Triangulate-Create.
Introducing the Locate-Triangulate-Create Method
Conversion Detox: what you get
✔ Impact Analysis ⓘ
✔ Google Analytics Analysis ⓘ
✔ Heuristic Evaluation ⓘ
✔ Website UX Research ⓘ
✔ User Testing ⓘ
✔ Content Frameworks & Copywriting
✔ Data-Driven Wireframes ⓘ
You Also Get…
✔ Prioritisation Wrap Sheet. A prioritised list of changes to be made to the website, including references to supporting data and wireframes.
✔ Workshop. Interactive presentation of website findings and recommendations with key stakeholders. Includes a Q&A session to map our findings to your business requirements.
Data-Driven Design: Case Studies
Work With A User Experience Specialist
I specialise in website user experiences. Working with me, you’re talking to the person who’s analysing your data, extracting insights and creating user experience solutions.
A lot of agencies also offer “user experience” or “conversion rate optimisation” as an add-on. Like development agencies, or ‘full service’ marketing agencies (I worked in marketing agencies for 9 years).
But using customer insight to create shoppable web pages isn’t their bread and butter. It’s why I created this consultancy practice – to create MORE impact for companies with business-critical websites.
Generalists produce diluted results. Specialists produce profitable results.