DATA-DRIVEN WEBSITE AUDIT

CONVERSION DETOX

A data-driven blueprint to optimise website conversion rates

CONVERSION DETOX

A data-driven blueprint to optimise website conversion rates

CLIENTS INCLUDE

Client Logos
Client Logos
CONVERSION OPTIMISATION
OUR APPROACH

Insight-driven design that’s rooted in heuristics and data evidence.
Introducing the Locate>Triangulate>Create framework:

Locate-Triangulate-Create
CONVERSION OPTIMISATION
OUR APPROACH

Insight-driven design that’s rooted in heuristics and data evidence. Introducing the Locate>Triangulate>Create framework:

Locate-Triangulate-Create
HEURISTIC EVALUATION

Optimising the user experience based on usability principles (the “heuristics”).

heuristic_evaluation
VOICE OF CUSTOMER

Uncovering visitor behaviour based on video playbacks and heatmaps, and using on-site surveys  and chat transcripts to uncover common questions, pain points, missing information and customer language.

VOICE OF CUSTOMER

Uncovering visitor psychology based on video playbacks, heatmaps and on-survey, and using chat transcripts to uncover common questions, pain points, missing information and customer language.

USER TESTING

Evaluating the website by testing with representative users on their at-home devices.

user_testing
SAMPLE REPORT

Browse sample pages from previous reports

Excerpt from website audit

Excerpt from user test report

HELPING YOU IMPLEMENT

You don’t just get the report – we also deliver an online workshop where we take you through the Conversion Detox output to help you activate the findings.


Presentation followed by Q&A

Prioritisation roadmapping session
Dashboard that measures success

HERE’S EVERYTHING YOU’RE GETTING
HERE’S EVERYTHING YOU’RE GETTING…
INPUTS
RESEARCH & INSIGHTS

LOCATE
Identifying bottlenecks & opportunities by leveraging funnels & segments in Google Analytics

TRIANGULATE
Cross-pollinating ‘voice of customer’ insights from multiple data sources

CREATE
Turning insights into recommendations

OUTPUTS
WORKSHOP

REPORT
Observations, analyses, hypotheses & recommendations.

WORKSHOP
Interactive presentation including Q&A

Prioritisation & roadmapping
Dashboard to measure success

WHAT THEY SAY…

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Richard Smith, ski-lifts.com

We are very happy with Alan’s services to help Coliving.com be correctly tracked throughout Google Analytics. He is very strategic and has great skills. Our site works well now and we get valuable data to help us take good decisions. Thanks Alan!

Daniel Beck, coliving.com

Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.

Heidi McCormack, emeraldlife.co.uk

Testimonial
Sophie Saunders, Ecommerce Director, Distill Ventures

“The partnership with Host Digital has helped our portfolio companies to better understand and optimise traffic and conversion activities of their eCommerce channels.

Our brands have access to dashboards to fully understand marketing contribution – analysing customer lifetime value, understanding churn, and more. They’re now able to optimise based on a holistic and complete view rather than siloed out-the-box metrics from standard marketing platforms.”