CONVERSION

VELOCITY

COACHING & ADVISORY SERVICES
Convert Visitors Into
Customers

APPLY NOW

CONVERSION VELOCITY

COACHING & ADVISORY SERVICES
_
Convert Visitors Into
Customers

APPLY NOW

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Coaching & Advisory

Optimize ecommerce with our established framework

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Ecommerce Strategy

Increase profits with data-driven approaches

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Data Insight

Unlock ecommerce insight with bespoke reports and analysis

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Conversion Optimization

Convert visitors to customer with persuasive user experiences

GROWTH COACHING FOR ECOMMERCE BUSINESSES

LIFE’S EASIER WHEN YOU FOLLOW ESTABLISHED PRINCIPLES
Conversion Velocity is a monthly coaching program that gives you strategies to increase revenue per visitor consistently and repeatably.

COACHING INSIGHT STRATEGY CONSULTANCY GUIDANCE MENTORSHIP

FOR ECOMMERCE BUSINESSES

LIFE’S EASIER WHEN YOU FOLLOW ESTABLISHED PRINCIPLES
Conversion Velocity is a monthly coaching program for ecommerce businesses that gives you strategies to increase revenue per visitor consistently and repeatably.

The Empathy Gap

The Empathy Gap

The Empathy Gap

DATA INSIGHT
Data. Done-For-You.

A hypothesis without evidential support is just a guess.

We create craft strategies for selling on websites – based on data research, analysis and insight.

You may not have the resource or expertise for data collection and analysis – in all its forms – to drive insight.

So we do that for you. Freeing your time to focus on executing a data-driven roadmap.

SALES & SUBS DATA ANALYSIS
Extracting data from your ecommerce platform(s) to build cohort-specific strategies.
USER TESTING
Recruiting your target audience for voice-of customer insight.
SURVEY FEEDBACK ANALYSIS
Analyzing open-ended, free-text survey responses for insight.
Tablet Dashboard
CUSTOM REPORTS
Building bespoke reports and visualising outputs based on evolving business requirements.
FUNNEL OPTIMIZATION
Increasing visitor-to-customer conversion rates with evidence-based design.
VIDEO PLAYBACKS
Analysing real-life recordings to understand how users experience your site.
GOOGLE ANALYTICS
Analysing clickstream data to unearth traffic and conversion opportunities.
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DATA INSIGHT
Data. Done-For-You.

A hypothesis without evidential support is just a guess.

We create craft strategies for selling on websites – based on data research, analysis and insight.

You may not have the resource or expertise for data collection and analysis – in all its forms – to drive insight.

So we do that for you. Freeing your time to focus on executing a data-driven roadmap.

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User Testing

Recruiting your target audience for voice-of customer insight.

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Sales & Subs Data Analysis

Extracting data from your ecommerce platform(s) to build cohort-specific strategies.

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Custom Reports

Building bespoke reports and visualising outputs based on evolving business requirements.

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Survey Feedback Analysis

Analyzing open-ended, free-text survey responses for insight.

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Funnel Optimization

Increasing visitor-to-customer conversion rates with evidence-based design.

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Google Analytics

Analysing clickstream data to unearth traffic and conversion opportunities.

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Video Playbacks

Analysing real-life recordings to understand how users experience your site.

CONVERSION RATE OPTIMIZATION
Turn Traffic Into Profit

Analytics, usability, A/B testing, copywriting, graphic design… when it comes to websites, if this myriad of skillsets has left you more confused than empowered, take a deep breath and relax. It’s much simpler than that.

There’s a way to make your website customer-centric, data-optimised and conversion-optimised. So you can:

Maximize profit: achieve consistently higher profits per customer.

Increase marketing efficiency: hit marketing ROI & CPA targets

Reduce investment: win more customers without spending more on ads

We use our Locate-Triangulate-Create framework to consistently understand your users, the problems to be solved, and the opportunities to convert.

CONVERSION RATE OPTIMIZATION
Our Research Framework

ECOMMERCE STRATEGY
We strategize, collaborate, and evolve your roadmap together – always based on data.

You need transformation (not just information). As part of the program, we continue to refine your plan and action items as the landscape shifts.

RoadmapROADMAP
Everything you need to do gets broken down into bite-sized action items that fits with your business.

RoadmapACCOUNTABILITY
Roadmaps need implementation. We hold regular check-in and accountability calls, and monitor progress to ensure you’re on track to achieving your goals.

FROM OUR MANIFESTO
No More Hustling

A common marketing mistake is piling into Google and Facebook. That’s where 90% of budget and resource goes: Facebook Ads, Google Ads, organic social and organic search.

The problem is that paid traffic, social media and SEO are ultra-competitive. They force you to grind on a level playing field – requiring a huge amount of ongoing resource.

On Google and Facebook, everyone’s playing by the same rules – success comes from out-hustling the competition, making it hard to grow sustainably.

With Conversion Velocity, we put a plan in place to REDUCE your reliance on third party traffic, making the most of your budget so you can scale faster.

Sustainable success comes from leveraging the assets you already OWN, to explore deeper, uncontested relationships with your customers. No more hustling…

Hi, I’m Alan Chapman

I work with companies like these to sell their vision online.

Founder of Host Digital, and creator of the 1st Party Marketing and Locate-Triangulate-Create methods.

Optimiser: of business-critical websites like French Connection and The Times.

Speaker: to organisations like outreachdigital.org and London Silicon Roundabout

Trainer: resident course trainer on conversion optimisation at Digital Kitchen

I’ve worked with organisations like The Sun, The Times, Gatwick Airport, French Connection, Hawes and Curtis, Amanda Wakeley, Avis, Hilton and many more. But more importantly, I’ve helped countless so-called ‘challenger’ brands move the needle with their marketing. Businesses that want an “air traffic controller” to survey the landscape and set them on a path.

One of my core beliefs (and a focus of Conversion Velocity) is differentiation WITHOUT having to compete in the shark-infested waters of Google and Facebook (or Instagram, or…).

You have to stand out. But not by shouting the loudest. By playing a different game, and by using assets only YOU control to build profitable audience relationships.

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FAQ

Unlimited consultant access (Zoom, email, phone)
Regular strategy & accountability calls
Done-for-you data insight, custom reports & analyses
Evidence-based wireframes & design for your website

Of course! Most online businesses are already invested in social and search.

Whilst I’ve personally managed Google Ads and Facebook Ads for past clients, I don’t fine-tune on a daily basis anymore (that’s for your paid traffic and marketing teams). Micro-optimisations are unlikely to double your revenue, and I’ve found the biggest impact comes from guiding your strategy, and working with you to guide execution.

Most likely, you have areas of strength and know what those are – so we need to cover the blind spots.

As for me, I’ve been helping digital marketing clients since 2006.

If you’re a brand with a business-critical website, and your proposition adds value to the audience you serve, then the answer is probably ‘yes’.

If you suffer from marketing overwhelm, then especially the answer is ‘yes’. Given the pace in today’s digital marketing world, if you are yet to develop a systematic approach to attract, convert and retain customers, it’s likely not your fault – considering the shell game of suppliers vying for your money:

○ Media buyers claim their preferred ad platform is the answer;
○ Analytics companies claim that analytics software is the answer;
○ SaaS companies claim that technology is the answer;
○ A/B testing companies claim that A/B testing is the answer;
○ Copywriters claim that copywriting is the answer;
○ Developers claim that code is the answer;

Etc.!

Learning on the job takes time. Conversion Velocity is designed to stop the overwhelm so you can take control of your marketing on YOUR terms.

Some people wait for the ‘perfect time’. The reality is there is no perfect time. All my clients have busy schedules between work or family commitments. Life is always adding challenges and obstacles.

I believe that success comes from your commitment to not let that slow you down. Keep in mind that the sooner you start, the sooner you can start seeing results in your business.

Conversion Velocity is designed to stop you hustling (you and your team are probably already time-poor).

The whole ethos is getting MORE customers with LESS marketing. So you can focus on other areas of your business or reclaim some personal time.