WHAT WE DO
LAST MILE ANALYTICS
Customer Modeling, Data Visualisation & Activation Services
WHAT WE DO
LAST MILE ANALYTICS
Customer Modelling, Data Visualisation & Activation Services
We take data (that you’re already sitting on) to:
✓ turn it into insights (visualisation & data stories);
✓ operationalise it into your go-to marketing tools (audience feeds);
✓ consult on data-driven marketing.
It’s the marketer’s dilemma: isolated platforms create siloe’d data that’s inaccessible to your go-to-market tools.
It’s hard to unlock ROI potential when your sales and marketing platforms aren’t talking to each other: Shopify, Facebook Ads, Google Ads, Klaviyo, etc. If only you had the full picture.
Most organizations own valuable data but struggle to activate it (the ‘last mile’):
✓ Integrating data so that it’s usable
✓ Turning data to insights
✓ Operationalizing data into go-to-market tools
1st Party Marketing means using assets you own (i.e. your customer data, your website, your email list) to maximize marketing ROI.
With First Party Marketing:
✔ Differentiate with your OWN data assets; stop relying on the shark-infested waters of Google and Facebook.
✔ Acquire new customers using insights about your existing ones.
✔ Convert new customers into repeat buyers to maximize lifetime value.
Unify
Unify your data in one place: bespoke customer data platform.
Unlock
Unlock insights with all-new growth metrics.
Optimize
Optimize your traffic & conversion activities.
Target
Target and reach new audiences automatically.
CUSTOMER DATA INTEGRATION
We collect, merge and visualize your data into a single source of truth
1. Automate, report & visualize your data
1. Automate, report & visualize your data
1. Automate, report & visualize your data
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1. Automate, report & visualize your data
1. Automate, report & visualize your data
1. Automate, report & visualize your data
1. Automate, report & visualize your data
1. Automate, report & visualize your data
1. Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
1. Automate, report & visualize your data
1. Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Automate, report & visualize your data
Don’t see your platform? These are the major platforms we integrate with. If your tool has an API, chances are we can work with it.
UNIFY YOUR CUSTOMER RECORDS INTO A SINGLE SOURCE OF TRUTH
UNIFY YOUR CUSTOMER RECORDS INTO A SINGLE SOURCE OF TRUTH
Get the complete picture with your very own, custom-built Customer Data Platform (CDP).
We’ll turn your data warehouse into a database for your customer data.
A so-called ‘composable’ CDP:
✓ is entirely customizable (data is tailored to your needs);
✓ avoids vendor lock-in (with SaaS CDP’s like Segment);
✓ is inexpensive compared to off-the-shelf CDP’s.
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Your customer data platform opens up “growth data”.
With your new data, we create bespoke reports – so you can analyze lifetime value by campaign (or ad set!), discover untapped monthly and product cohorts, unlock metrics like reorder rates by product, churn rate by channel, and so much more.
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Your customer data platform opens up “growth data”.
With your new data, we create bespoke reports – so you can analyze lifetime value by campaign (or ad set!), discover untapped monthly and product cohorts, unlock metrics like reorder rates by product, churn rate by channel, and so much more.
ANALYZE PAID TRAFFIC WITH ALL-NEW EFFICIENCY METRICS
Break free of myopic Ads Manager platforms.
Evaluate the effectiveness of advertising based on CLV:CAC, different cohorts, product groups and landing pages.
ANALYZE PAID TRAFFIC WITH ALL-NEW EFFICIENCY METRICS
Break free of myopic Ads Manager platforms.
Evaluate the effectiveness of advertising based on CLV:CAC, different cohorts, product groups and landing pages.
SMART AUDIENCES
Target & reach new audiences automatically
We query your customer database to identify profitable audiences for targeting in your frontline marketing tools.
For example, ‘one-time customers’, ‘first product purchased’, ‘customer who bought X + Y’, monthly cohorts, etc.
Custom Facebook Ads Audiences
Custom Google Ads Audiences
Lookalike Audiences based on your best existing customers
And many more – based on any datapoint
COACHING & ADVISORY SERVICES
Data Analytics Mentorship
Coaching & Advisory
Optimize ecommerce with our established expertise.
Data Insight
Unlock ecommerce insight with bespoke reports and analysis.
Ecommerce Strategy
Increase profits with data-driven approaches.
Life’s easier when you follow established principles. Consistently create strategies that increase acquisition and retention. We help you to drilldown into the data to build insight and take action.