UNIFY Your Marketing Data
UNIFY Your Marketing Data
Combine your ecommerce data into one place, and get insights across your entire business.
✓ Access new “growth” metrics by connecting sales and marketing data
✓ Optimize the wider marketing mix, step out of the “media buying bubble”
✓ Analyze with interactive data visualizations
Your Ecommerce Growth Dashboard is a unified view of sales, marketing, customer and product data.
Single Login
Unify your metrics in one place. One-click access.
Power Up Your KPI’s
Access all-new growth metrics to analyze performance
Automate
Eliminate manual reports. Data is refreshed daily.
Optimize
Optimize your traffic and conversion activities.
It’s the marketer’s dilemma: siloe’d data, isolated platforms.
It’s hard to see the full picture when your marketing platforms aren’t talking to each other: Facebook Ads, Google Ads, Shopify, MailChimp, Klaviyo – and the rest. There’s no single source of truth.
Google Analytics can help – but it doesn’t have all the data. Metrics like returning vs new customers, media budget, cost to acquire a customer and customer lifetime value.
When you don’t know what’s working, it can feel like running your business wearing a blindfold.
Growth? Think ‘Growth METRICS’.
When reporting is fragmented, there’s a missing layer of information: the “growth” metrics.
But with your dashboard, enriched data gives you the ability to optimize based on enhanced KPI’s.
Analyze lifetime value by campaign (or ad set!), discover untapped monthly and product cohorts, unlock metrics like reorder rates by product, churn rate by channel. And a lot more.
Combine sales, marketing, product & finance data
Enrich your data with new calculated metrics
Visualize with interactive charts, graphs & tables
Optimize your business using enhanced KPI’s
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Combining your data in one place opens up your “growth” data.
With our business intelligence coaching, ask smarter questions and get deeper, more profitable answers.
POWER UP YOUR ANALYSIS
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Combining your data in one place opens up your “growth” data.
With our business intelligence coaching, ask smarter questions and get deeper, more profitable answers.
We Visualize. And Help You To ANALYZE.
Free yourself. Your Dashboard is packed with actionable data.
Analyze “growth” metrics like lifetime value, LTC:CAC and churn (finally!)
Discover areas of improvement for your ecommerce traffic and conversion activities.
Optimize your marketing budget more efficiently and profitably.
We Visualize. And Help You To ANALYZE.
EXPLORE
Free yourself. Your Dashboard is packed with actionable data.
ANALYZE
Analyze “growth” metrics like lifetime value, LTC:CAC and churn (finally!)
Discover areas of improvement for your traffic and conversion activities.
OPTIMIZE
Optimize your marketing activities more effectively.
What’s Involved
Unlock digital marketing insights, without the data overwhelm, to increase customer acquisition and retention.
We build Data Pipelines to help you improve sales and marketing performance.
We stitch data from various platforms, then store it in a data warehouse. You own this data in perpetuity. It’s centralized, automated and refreshed every 24 hours.
Finally, we help you to query and analyze your data to generate insight – so you can take action. This is the ‘service’ part of Dashboards-As-A-Service.
Raw Data
We pull data from your ecommerce store, paid media, email platforms and Google Analytics into your data warehouse.
Data Models
We write a set of SQL transformations, restructuring your raw data into new databases.
Data Viz
We build reports in intuitive, interactive and visually-appealing dashboards.
Save time and money on data wrangling and manipulation.
Log into an automated dashboard that’s refreshed daily, instead of working with a distributed sets of reports.
CUSTOMIZE Your Dashboard
Your business is unique, your marketing is unique… your measurement framework should be too.
So many companies start with the vanilla metrics in the reporting tools. That’s letting the tail wag the dog.
There’s a difference between ‘interesting’ and ‘actionable’. Avoid data overload by analyzing the data that’s relevant to your business.
Your Ecommerce Growth Dashboard tells you what you need to know.
CUSTOMIZE Your Dashboard
Your business is unique, your marketing is unique… your measurement framework should be too.
So many companies start with the vanilla metrics in the reporting tools. That’s letting the tail wag the dog.
There’s a difference between ‘interesting’ and ‘actionable’. Avoid data overload by analyzing the data that’s relevant to your business.
Your Ecommerce Growth Dashboard tells you what you need to know.
WHAT OUR “DATA FLOW” PROCESS LOOKS LIKE
You provide us with access permissions to your tools & platforms
We assess business requirements and existing report structures
We strategize together, building a dashboard prototype
We build your ‘data pipeline’ to populate the live data
WHAT OUR “DATA FLOW” PROCESS LOOKS LIKE
1. ACCESS
You provide us with access permissions to your tools & platforms
2. KPI MAPPING
We assess business requirements and existing report structures
3. COLLAB
We strategize together, building a dashboard prototype
4. PIPELINE
We build your ‘data pipeline’ and populate with live data
Hi, I’m Alan Chapman
I work with companies like these to sell their vision online.
Most businesses are data-rich and insight-poor.
But there’s a new data paradigm on the horizon: one that involves enhancing, extending and enriching your existing data to help you to grow.
We’re seeing data increasingly moving away from the major tech platforms as businesses seek to own their own data. This is part of the movement I call “1st Party Marketing”.
Businesses that build their own data pipelines will have the competitive advantage.
What They Say…
Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.
Richard Smith, ski-lifts.com
We are very happy with Alan’s services to help Coliving.com be correctly tracked throughout Google Analytics. He is very strategic and has great skills. Our site works well now and we get valuable data to help us take good decisions. Thanks Alan!
Daniel Beck, coliving.com
Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.
Heidi McCormack, emeraldlife.co.uk