ECOMMERCE GROWTH DASHBOARDS

Uncover Growth With
Data Visualization

SCHEDULE A DASHBOARD DEMO

ECOMMERCE GROWTH DASHBOARDS

Uncover Growth With
Data Visualization

SCHEDULE A DASHBOARD DEMO

DONE-FOR-YOU ECOMMERCE DASHBOARDS
UNIFY Your Marketing Data

DONE-FOR-YOU DASHBOARDS
UNIFY Your Marketing Data

Combine your ecommerce data into one place, and get insights across your entire business.

Access new “growth” metrics by connecting sales and marketing data

Optimize the wider marketing mix, step out of the “media buying bubble”

Analyze with interactive data visualizations

Your Ecommerce Growth Dashboard is a unified view of sales, marketing, customer and product data.

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Dashboard Connectors

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Single Login

Unify your metrics in one place. One-click access.

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Power Up Your KPI’s

Access all-new growth metrics to analyze performance

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Automate

Eliminate manual reports. Data is refreshed daily.

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Optimize

Optimize your traffic and conversion activities.

Data-Rich, INSIGHT-Poor?

It’s the marketer’s dilemma: siloe’d data, isolated platforms.

It’s hard to see the full picture when your marketing platforms aren’t talking to each other: Facebook Ads, Google Ads, Shopify, MailChimp, Klaviyo – and the rest. There’s no single source of truth.

Google Analytics can help – but it doesn’t have all the data. Metrics like returning vs new customers, media budget, cost to acquire a customer and customer lifetime value.

When you don’t know what’s working, it can feel like running your business wearing a blindfold.

CALCULATED METRICS
Growth? Think ‘Growth METRICS’.

When reporting is fragmented, there’s a missing layer of information: the “growth” metrics.

But with your dashboard, enriched data gives you the ability to optimize based on enhanced KPI’s.

Analyze lifetime value by campaign (or ad set!), discover untapped monthly and product cohorts, unlock metrics like reorder rates by product, churn rate by channel. And a lot more.

Combine
Combine sales, marketing, product & finance data
Combine
Enrich your data with new calculated metrics
Combine
Visualize with interactive charts, graphs & tables
Combine
Optimize your business using enhanced KPI’s
ANALYSE
POWER-UP YOUR ANALYSIS

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Combining your data in one place opens up your “growth” data.

Ask smarter questions. Get deeper, more profitable answers.

POWER UP YOUR ANALYSIS

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Combining your data in one place opens up your “growth” data.

Ask smarter questions. Get deeper, more profitable answers.

DATA VISUALIZATION
We Visualize. You ANALYZE.

EXPLORE
Free yourself. Your Dashboard is packed with actionable data.
ANALYZE
Analyze “growth” metrics like lifetime value, LTC:CAC and churn (finally!)
Tablet Dashboard
DISCOVER
Discover areas of improvement for your ecommerce traffic and conversion activities.
OPTIMIZE
Optimize your marketing budget more efficiently and profitably.
Explore
Explore
Explore
Explore

DATA VISUALIZATION
We Visualize. You ANALYZE.

EXPLORE
Free yourself. Your Dashboard is packed with actionable data.

ANALYZE
Analyze “growth” metrics like lifetime value, LTC:CAC and churn (finally!)

DISCOVER

Discover areas of improvement for your traffic and conversion activities.

OPTIMIZE
Optimize your marketing budget more effectively.

DATA PIPELINING
What’s Involved

Unlock digital marketing insights, without the data overwhelm, to increase customer acquisition and retention.

We build Data Pipelines to help you improve sales and marketing performance.

We stitch data from various platforms, then store it in a data warehouse. You own this data in perpetuity. It’s centralized, automated and refreshed every 24 hours.

Raw Data
We pull data from your ecommerce store, paid media, email platforms and Google Analytics into your data warehouse.

Data Models
We write a set of SQL transformations, restructuring your raw data into new databases.

Data Viz
We build reports in intuitive, interactive and visually-appealing dashboards.

Raw Data
Data Models
Data Viz

Fire Yourself From MANUAL Reporting

Save time and money on data wrangling and manipulation.

Log into an automated dashboard that’s refreshed daily, instead of working with a distributed sets of reports.

Data Studio Report

DATA CONSULTANCY
CUSTOMIZE Your Dashboard

Your business is unique, your marketing is unique… your measurement framework should be too.

So many companies start with the vanilla metrics in the reporting tools. That’s letting the tail wag the dog.

There’s a difference between ‘interesting’ and ‘actionable’. Avoid data overload by analyzing the data that’s relevant to your business.

Your Ecommerce Growth Dashboard tells you what you need to know.

PROCESS

WHAT OUR “DATA CONSULTANCY PROCESS LOOKS LIKE

1. ACCESS
You provide us with access permissions to your tools & platforms
2. KPI MAPPING
We assess business requirements and existing report structures
3. COLLAB
We strategize together, building a dashboard prototype
4. PIPELINE
We build your ‘data pipeline’ to populate the live data

WHAT OUR “DATA CONSULTANCY PROCESS LOOKS LIKE

1. ACCESS

You provide us with access permissions to your tools & platforms

2. KPI MAPPING

We assess business requirements and existing report structures

3. COLLAB

We strategize together, building a dashboard prototype

4. PIPELINE

We build your ‘data pipeline’ and populate with live data

YOU ALSO GET
Google Analytics Health Check

Robust analysis is always underpinned by solid, trustworthy data.

When it comes to data accuracy, by far the most common implementation errors occur in Google Analytics.

A bad Google Analytics (GA) setup is as useful as an inflatable dartboard. You won’t be able to find bugs, UX issues or poorly performing traffic that are costing you money and holding back marketing performance.

But a robust Google Analytics setup helps you to make smarter, more profitable, ecommerce decisions.

As part of your dashboard output, we’ll modify your Google Analytics setup so you know you’re tracking the right data.

FREE with your dashboard!

FREE with your dashboard!
Google Analytics Health Check

Robust analysis is always underpinned by solid, trustworthy data.

When it comes to data accuracy, by far the most common implementation errors occur in Google Analytics.

A bad Google Analytics (GA) setup is as useful as an inflatable dartboard. You won’t be able to find bugs, UX issues or poorly performing traffic that are costing you money and holding back marketing performance.

But a robust Google Analytics setup helps you to make smarter, more profitable, ecommerce decisions.

As part of your dashboard output, we’ll modify your Google Analytics setup so you know you’re tracking the right data.

GET STARTED
Get Your Ecommerce Growth Dashboard

Schedule a demo to see the dashboard in action, and how it can power your growth.

SCHEDULE A DASHBOARD DEMO

GET STARTED
Get Your Ecommerce Growth Dashboard

Schedule a demo to see the dashboard in action, and how it can power your growth.

SCHEDULE A DASHBOARD DEMO

Hi, I’m Alan Chapman

I work with companies like these to sell their vision online.

Most businesses are data-rich and insight-poor.

But there’s a new data paradigm on the horizon: one that involves enhancing, extending and enriching your existing data to help you to grow.

We’re seeing data increasingly moving away from the major tech platforms as businesses seek to own their own data. This is part of the movement I call “1st Party Marketing”.

Businesses that build their own data pipelines will have the competitive advantage.

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What They Say…

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Richard Smith, ski-lifts.com

We are very happy with Alan’s services to help Coliving.com be correctly tracked throughout Google Analytics. He is very strategic and has great skills. Our site works well now and we get valuable data to help us take good decisions. Thanks Alan!

Daniel Beck, coliving.com

Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.

Heidi McCormack, emeraldlife.co.uk

FAQ

I expect to adapt to your business situation.

Maybe you use Segment.com to synchronise your measurement framework. Maybe you need your Facebook Ads pixel set up in Google Tag Manager. Or maybe you have a payment gateway that doesn’t ‘talk’ to Google Analytics. Whatever it is, I’m here to serve.

Your Ecommerce Growth Dashboard isn’t off-the-shelf software. This is consultancy.

Data has been a commodity for some time, but right now the walls are closing in on all ecommerce businesses.

“Cookieocalypse” is already upon us. We’ve lost cookie tracking from Firefox and Safari. Chrome is following suit in 2021. Now is the time for businesses to stop relying on third party tracking (from platforms like Google and Facebook) to acquire and retain customers.

The Ecommerce Growth Dashboard turns all your data into first party data that you OWN. Businesses that leverage 1st party data have a competitive advantage – success is driven by the assets you own (competition is irrelevant).

In practice, there are two phases to a Google Analytics Health Check:

1. editing your website code to send the right data (at the right time) to the Google Analytics servers and reports;

2. configuring the admin setup inside of the GA interface (and, often, Google Tag Manager).

But that’s an oversimplification. Your web analytics setup should start with the end in mind. So first, we’ll jointly determine where you want to get to (the “outputs”). Only then do we make the configurations (the “inputs”).

I don’t know what needs changing on your site yet. But I’ve seen websites that are double-page counting (many times!); websites with absent Google Analytics code; websites reporting half the sales they should be; the list goes on.

Here are some of the areas where I’m likely to spend a lot of time:
✔ configuring the javascript data layer to send accurate or complete metadata to Google Analytics;
✔ fixing or setting up enhanced ecommerce reporting;
✔ setting up macro and micro funnel tracking.

But all told, there’s a list of over 60 housekeeping items that I check through.

Google has done a great job of creating free marketing technology that’s capable of tracking every website on the planet. Naturally, there are going to be countless scenarios and edge cases that require customization.

In fact, strictly speaking, EVERY website requires Google Analytics customization. Suboptimal data leads to suboptimal analysis.

Of course! Email me if you’d like to see my certificate.

But honestly, passing the exam is significantly easier than real, live implementations. It’s the difference between theory and practice.

Me and the voices in my head 🙂

If need be, I work with long-term partners for bits and pieces. Like if I need a fancy API integration, for example.