ACTIVATE YOUR ECOMMERCE DATA

FOR ACCELERATORS & VC’S
Uncover Growth By
Visualizing &
Operationalizing Your Data

ACTIVATE YOUR ECOMMERCE DATA

FOR ACCELERATORS & VC’S
Uncover Growth By Visualizing & Operationalizing Your Data

FOR YOU
ROLLUP DASHBOARD

Centralize data for ALL your brands 

✓ Get an easy-access cross-portfolio overview
✓ Eliminate manual reporting & data wrangling
✓ Review metrics in a standardized way

FOR YOUR BRANDS
DATA ACTIVATION

Empower your portfolio with data-driven insight

✓ Build dashboards & push automatic KPI notifications
✓ Enable self-serve data exploration
✓ Monetize untapped custom audiences for paid ads

DATA-DRIVEN?

DASHBOARDS-WITH-A-SERVICE
Host Digital builds data pipelines & dashboards for ecommerce marketing teams; then we actively help you to operationalize your data.

Testimonial
“Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked”.
Richard Smith, Managing Director, ski-lifts.com

GOODBYE TO ‘SET & FORGET’

Traditional SaaS suffers from ‘set and forget’ syndrome. Post-purchase, stakeholders are often too busy to learn the new tool, or acquire the necessary skills to see any real value. So the data just sits there – untapped. 

If the tool is used, it’s often not fit for purpose, requiring a level of customization that SaaS doesn’t offer.

We provide ‘data activation’ services – on top of customized dashboards – to help you to operationalize your data.

WHAT YOU GET

ROLLUP DASHBOARD
Your centralized portfolio overview

EASY ACCESS
SINGLE LOGIN
Unify your brand metrics in one place & avoid data wrangling.

AUTOMATION
AUTOMATE REPORTING
Eliminate manual reporting, your data is refreshed daily.

INSIGHT
TRACK & INDEX
Monitor performance over time, including ‘growth’ metrics like LTV:CAC.

WHAT YOUR BRANDS GET

ANALYSIS-READY DATA
Ecommerce dashboards & business intelligence tools

✓ DASHBOARD 
A personal ‘KPI’ dashboard for each brand
Dashboards are customized to KPI’s that align closely with acquisition & retention.

✓ BUSINESS INTELLIGENCE EXPLORER
Fill in the gaps that default reports don’t show you
Enabling self-serve data exploration, so each brand can go in depth with filters & drill-throughs.

INTELLIGENT AUDIENCES
Target & reach new audiences automatically

We query your customer database to identify profitable audiences for targeting in your frontline marketing tools.

For example, ‘one-time customers’, ‘first product purchased’, ‘customer who bought X + Y’, etc.

Custom Facebook Ads Audiences

Custom Google Ads Audiences

Lookalike Audiences based on your best existing customers 

And many more – based on any datapoint

PRACTICAL, PHASED ROLLOUTS
PHASE 1
ROLLUP PORTFOLIO DASHBOARD

✓ ALL brand metrics centralized in a single view
✓ Fully customizable to KPI’s that matter to YOU
✓ ‘Login chaser’ service collecting of brand-level logins

✓ Bespoke dashboard

✓ Unlimited no. of brands

✓ Unlimited comms with Host Digital

PHASE 2
BRAND KPI DASHBOARDS

✓ Creation of bespoke KPI dashboards 
✓ Collaboration with brands to customize KPI’s 
✓ Evangelization: evolving data practices

✓ Training on BI Explorer 
✓ Strategizing on Intelligent Audience rollout

✓ Onboarding in cohorts of 3-5 brands

✓ ‘Data activation’ calls 

✓ Monthly call with central team

SCHEDULING YOU CAN TRUST

It’s a 4 week turnaround to create a dashboard. This includes the time it takes to collaborate with you and your brands.

When creating multiple dashboards with similar requirements, we tend to “batch-create” and create them in parallel. 

Read more about how we’ve evolved our sprint model to build data pipelines as quickly as possible.

TOOL INVESTMENT
3RD PARTY INFRASTRUCTURE COSTS

To keep your costs predictable, Host Digital absorbs the following costs as part of your monthly investment. 

This also has the effect of reducing your paperwork and juggling multiple providers. Everything is centralized.

CLIENTS INCLUDE


FAQ

We’re strong advocates of the ‘modern data stack’. One of the core principles of the modern data stack is owning your data (i.e. your own data warehouse and the pipelines that feed in and out of it), and avoiding vendor lock-in. However, owning your data pipeline carries a small infrastructure cost.

You can read more about estimated costs here.

If you prefer, Host Digital can centralize (and pay for) all your infrastructure costs. It’s included in the above price. Then, when you or your brands are ready, we’ll help you to migrate to your own data stack (also included in the fee). We don’t believe in vendor lock-in and nor should you.

It’s Direct Debit. Payment is taken monthly. You receive an automatic email before each monthly payment, and you can cancel anytime by contacting us.

The first steps are usually:

  1. Ascertaining which brands you’d like to include
  2. Contacting the individual brands to communicate what’s happening
  3. Soliciting platform access from each brand

You may have heard that Google Analytics 3, or Universal Analytics, is being deprecated in 2023.

Google announced they’ll be sunsetting Universal Analytics (GA3) in July 2023. All standard Universal Analytics properties will stop processing new hits on July 1, 2023.

An important footnote is that Google says they will be deleting all prior Analytics data in GA3. What this does is place urgency on brands to migrate to GA4 (if they haven’t already). Consider these 2 scenarios:

Scenario #1: a brand implements GA4 in July 2022. When they’re forced into a switchover in July 2023, they’ll have a year’s worth of historic GA4 data.

Scenario #2: a brand takes no action until July 2023. They start with zero data in their GA4 account in July 2023 and will have no access to their old GA3 data.

All businesses currently using Google Analytics should be shooting for scenario #1.

We build your dashboards based on whichever GA property is your ‘source of truth’. If you’re using GA4, we’ll work with that. If you’re using GA3, we’ll use that – and when you switch to GA4 we’ll update your data models accordingly.

WHAT WE DO (UNDER THE HOOD)
UNIFY Your Marketing Data

WHAT WE DO (UNDER THE HOOD)
UNIFY Your Marketing Data

Combine your ecommerce data into one place, and get insights across your entire business.

✓ Access new “growth” metrics by connecting sales and marketing data

✓ Optimize the wider marketing mix, step out of the “media buying bubble”

✓ Analyze with interactive data visualizations

Your Ecommerce Growth Dashboard is a unified view of sales, marketing, customer and product data.

Dashboard Connectors
ANALYSE
POWER-UP YOUR ANALYSIS

_

When reporting is fragmented, there’s a missing layer of information: the “growth” metrics.

Your Ecommerce Growth Dashboard combines data from different sources, opening up new insights and growth metrics.

RoAS and CPA are just half the picture. We go beyond topline metrics, by automating Repeat Purchase Rate, LTV, LTV:CAC and more.

DATA:MARKETING
OUR PLANS

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Richard Smith, ski-lifts.com

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Richard Smith, ski-lifts.com