Your Business + Email = 💙 ?
Email tools are built for EVERYONE. They’re an easy way to send emails en masse, and they’re especially easy to start using.
But as your subscriber list grows, you need to customise.
Segmentation, tags, automation, merge fields… used effectively, these features save you time and grow profit.
Unfortunately, managing the flow of data is easy to get wrong – and next-level email marketing is built on data. You can tie yourself in knots, lose time and cripple your entire marketing system.
Then your email list goes untapped. It’s like sitting on a goldmine without a pickaxe.
Systematise Growth With Your “Email Engine”
Email tools (e.g. MailChimp, Klaviyo, etc.) emphasise fancy templates, deliverability and reporting. Great – but it doesn’t help you with what to say, when, to whom and how.
The biggest problem is getting the information you need in the right place. Like knowing where subscribers entered your system, what emails they’ve seen, how they’ve engaged, and what they’ve purchased.
With Email Mastery, we start with your data infrastructure – turning your email tool from an expense into an asset.

Man + Machine = BFF’s
Automation makes things manageable. But ONLY when you automate the right things.
Triggers, workflows, exclusions, etc. – they only help when you’re sending persuasive emails to the right people.
That’s why Email Mastery is an end-to-end advisory service – encompassing everything from helping you to manage data and tags, storyboarding, copywriting, sending your trigger-based emails, reporting and optimisation.
We’ll even work with you on your landing pages, opt-in forms and lead magnets. To maximise your profits, our focus is end-to-end.
Email Stories
People love stories, we can’t help it.
But most businesses only send promotions to their email list. Conditioning their subscribers to become thick-skinned… until they disengage and unsubscribe. That’s lazy, and unprofitable.
A better approach is writing story-based emails – where every piece of content, and every offer, is presented in a story format (i.e. emails that people actually read).
Your email strategy only works if you’re sending persuasive emails. It’s why content and copywriting is such a big focus of Email Mastery.

Hi, I’m Alan Chapman
I work with companies like these to sell their vision online.
Email is a hardcoded PART of the internet.
It’s not a platform like Facebook or Google that runs on top of the internet. There are no corporations between you and your audience.
Email is an asset you build.
With email, YOU decide how to operate: what to write, and to whom. It’s a direct connection to build relationships with your audience, and make profits.