Email Marketing Services
To Increase Revenue-Per-Subscriber & Grow Your List
Your Business + Email = 💙 ?
Email tools are built for EVERYONE. They’re an easy way to send emails en masse, and they’re especially easy to start using.
But as your subscriber list grows, you need to customise your marketing.
Segmentation, tags, automation, merge fields… used effectively, these features save you time and grow profit.
Unfortunately, next-level email marketing is built on data – and managing the flow of data is easy to get wrong. You can tie yourself in knots, lose time and cripple your entire marketing system.
Your email list goes untapped. Like sitting on a goldmine without a pickaxe.
When it comes to managing automation and monetising your list, you need a plan, you need an Email Engine.
Systematise Growth With Your “Email Engine”
Email tools (e.g. MailChimp, etc.) emphasise fancy templates, deliverability and reporting. That’s all great – but it doesn’t help you with what to say, when, to whom and HOW.
The biggest problem most people have is getting the information they need into the right place. Like knowing where subscribers entered your system, what emails they’ve seen, how they’ve engaged, and what they’ve purchased.
With Email Mastery, your data infrastructure is built for you. We’ll turn your email tool from an expense into an asset.
Man + Machine = BFF’s
Automation makes things manageable. But ONLY when you automate the right things.
Triggers, workflows, exclusions, etc. – they only help when you’re sending persuasive emails to the right people.
That’s why Email Mastery is an end-to-end marketing approach – encompassing everything from storyboarding and copywriting, to managing data and tags, to sending trigger-based emails, reporting and optimisation.
Because your Email Engine is only profitable when it’s supported by good emails. Specifically, story-based emails.
Why “Email Stories”?
Profitable email marketing requires a shift towards email stories.
Most businesses only send promotions to their email list. Conditioning their subscribers to become thick-skinned… until they disengage and unsubscribe.
That’s lazy marketing. A better approach is writing story-based emails (y’know, emails that people actually read). People love stories, we can’t help it.
Every piece of content, and every offer, should be presented in the format of a story.
Stories connect. Stories persuade. Stories sell.
Stories Not Promotions
Email Mastery: What You Get
Nope, I’m Not Done! You Also Get…
✔ Content frameworks for landing pages & opt-in forms
✔ Lead magnet frameworks (inc. 8-point checklist)