Grow Faster With Better Data
Better Data, Smarter Decisions
You’ve installed Google Analytics – but it doesn’t feel like the data is powering your marketing decisions.
You look at a few reports, but you don’t trust the accuracy of all the data; and you know that important data is missing.
The bottom line is that it’s hard to measure the impact of all the work you’re doing.
It’s like running your business wearing a blindfold. Suboptimal data leads to suboptimal decisions.
Google Analytics should POWER your marketing – helping you to measure its effectiveness and prioritise.
Grow FASTER with Google Analytics Health Check.
Data → Decisions → Growth 😀
A bad Google Analytics (GA) setup is as useful as an inflatable dartboard.
You won’t be able to find bugs, UX issues or poorly performing traffic that are costing you money and holding back marketing performance.
But a robust Google Analytics setup helps you to make smarter, more profitable, ecommerce decisions.
What does that look like?
b). Comprehensive tracking (ALL the metrics that are important to your business)
c). Easy-access reports that you can quickly review and action.
Do MORE, Better Marketing
Out the box, Google Analytics tells you very little (e.g. pageview metrics).
You need ACTIONABLE data. Metrics like sales, revenue, and funnel exit rates; dimensions like landing page comparisons, device segmentation, and more.
All this, so you can:
✔ smarter, faster decisions about your marketing;
✔ areas of improvement for your traffic and conversion activities;
✔ your marketing budget more effectively.
Google Analytics Health Check: What You Get
You Also Get…
Where are you leaking money? Find (& stop) people leaving your payment funnel.
A prioritised list of changes to be made to the website, including references to supporting data and wireframes.
Run more profitable marketing campaigns by leveraging deeper, more granular tracking.
If you’re driving people to your site from channels you control (i.e. paid traffic and email), then this is a big one. We’ll set up tracking of campaign performance at a granular level (like targeting, ad set, creative, messaging, etc.) to understand and improve performance.
Beyond clicks, beyond bounce rate, beyond conversions. Track your “money metric”.
The first transaction is like a one-night stand. Real success comes from creating long-term, repeat customers.
Focused Data = Faster Growth
Your business is unique, your marketing is unique… it’s the same with your website tracking.
To avoid data overload, data must relate back to the business.
But so many companies start with Google Analytics and reverse-engineer it. That’s letting the tail wag the dog.
If you take that approach, you’ll end up with a vanilla Google Analytics setup that looks like everybody else’s.
The Google Analytics Health Check laser-focuses on KPI’s (metrics that matter the most). Because focus drives smarter decisions and faster growth.
What They Say…
Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.
Richard Smith, ski-lifts.com
We are very happy with Alan’s services to help Coliving.com be correctly tracked throughout Google Analytics. He is very strategic and has great skills. Our site works well now and we get valuable data to help us take good decisions. Thanks Alan!
Daniel Beck, coliving.com
Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.
Heidi McCormack, emeraldlife.co.uk