FOR INVESTORS

Uncover Growth By Visualizing & Operationalizing Your Portfolio Performance Data

FOR INVESTORS

Uncover Growth By Visualizing & Operationalizing Your Portfolio Performance Data

DATA-DRIVEN?

THE PROBLEM

“Startups spend almost 40 cents of every VC dollar on Google, Facebook, and Amazon…fresh tactics go stale in months, and customer acquisition costs keep rising.”

CHAMATH PALIHAPITIYA
Founder of Social Capital

DASHBOARDS-WITH-A-SERVICE
Host Digital builds data pipelines & dashboards for ecommerce marketing teams; then we actively help you to operationalize your data.

BENEFITS FOR INVESTORS

Map Icon

Centralize & Automate Reports

Compare your portfolio. Help under-performers.

Map Icon

Improve Growth Marketing

Drive growth with ecommerce analytics.

Map Icon

Pick Better Investments

Find investment opportunities with data.

Map Icon

Help with Fundraising

Augment your value prop with a data offering.

WHAT YOU GET

FOR YOU
ROLLUP DASHBOARD

Centralize data for ALL your brands 

Get an easy-access cross-portfolio overview
Eliminate manual reporting & data wrangling
Review metrics in a standardized way

FOR YOUR BRANDS
DATA ACTIVATION

Empower your portfolio with data-driven insight

Build dashboards & push automatic KPI notifications
Enable self-serve data exploration
Monetize untapped custom audiences for paid ads

Your centralized portfolio overview

EASY ACCESS
SINGLE LOGIN
Unify your brand metrics in one place & avoid data wrangling.

AUTOMATION
AUTOMATE REPORTING
Eliminate manual reporting, your data is refreshed daily.

INSIGHT
TRACK & INDEX
Monitor performance over time, including ‘growth’ metrics like LTV:CAC.

FOR YOUR PORTFOLIO

THE VALUE-ADD GAP

DASHBOARDS & BI TOOLS

✓ DASHBOARD 
A personal ‘KPI’ dashboard for each brand
Dashboards are customized to KPI’s that align closely with acquisition & retention.

✓ BUSINESS INTELLIGENCE EXPLORER
Fill in the gaps that default reports don’t show you
Enabling self-serve data exploration, so each brand can go in depth with filters & drill-throughs.

GOODBYE TO ‘SET & FORGET’

Traditional SaaS suffers from ‘set and forget’ syndrome. After purchasing the tool, stakeholders are often too busy to learn the new tool, or acquire the necessary skills to see any real value. So the data just sits there – untapped. 

If the tool is used, it’s often not fit for purpose, requiring a level of customization that SaaS doesn’t offer.

We provide ‘data activation’ services – on top of customized dashboards – to help you to operationalize your data.

CLIENTS INCLUDE

Client Logos
Client Logos

Testimonial
Sophie Saunders, Ecommerce Director, Distill Ventures

“The partnership with Host Digital has helped our portfolio companies to better understand and optimise traffic and conversion activities of their eCommerce channels.

Our brands have access to dashboards to fully understand marketing contribution – analysing customer lifetime value, understanding churn, and more. They’re now able to optimise based on a holistic and complete view rather than siloed out-the-box metrics from standard marketing platforms.”

Testimonial
Sophie Saunders, Ecommerce Director, Distill Ventures

“The partnership with Host Digital has helped our portfolio companies to better understand and optimise traffic and conversion activities of their eCommerce channels.

Our brands have access to dashboards to fully understand marketing contribution – analysing customer lifetime value, understanding churn, and more. They’re now able to optimise based on a holistic and complete view rather than siloed out-the-box metrics from standard marketing platforms.”

Hi, I’m Alan Chapman

I work with companies like these to sell their vision online.

Investors have their own set of challenges when it comes to ecommerce. There’s usually no standardized view of portfolio performance. This is a problem in itself (measuring performance), but it also makes it more challenging difficult to support your portfolio companies.

Dashboards-as-a-service addresses this by automating reporting across your portfolio to give you a centralized view. Not only can you compare and contrast your investments, but it also enables your investments to optimize their ecommerce activities based on new data insights.

Schedule a call with me and I’ll take you through the specificic challenges, and what we’ve done to overcome them.