FOR INVESTORS
Uncover Growth By Visualizing & Operationalizing Your Portfolio Performance Data
FOR INVESTORS
Uncover Growth By Visualizing & Operationalizing Your Portfolio Performance Data
DATA-DRIVEN?
THE PROBLEM
“Startups spend almost 40 cents of every VC dollar on Google, Facebook, and Amazon…fresh tactics go stale in months, and customer acquisition costs keep rising.”
DASHBOARDS-WITH-A-SERVICE
Host Digital builds data pipelines & dashboards for ecommerce marketing teams; then we actively help you to operationalize your data.
BENEFITS FOR INVESTORS
Centralize & Automate Reports
Compare your portfolio. Help under-performers.
Improve Growth Marketing
Drive growth with ecommerce analytics.
Pick Better Investments
Find investment opportunities with data.
Help with Fundraising
Augment your value prop with a data offering.
WHAT YOU GET
FOR YOU
ROLLUP DASHBOARD
Centralize data for ALL your brands
✓ Get an easy-access cross-portfolio overview
✓ Eliminate manual reporting & data wrangling
✓ Review metrics in a standardized way
FOR YOUR BRANDS
DATA ACTIVATION
Empower your portfolio with data-driven insight
✓ Build dashboards & push automatic KPI notifications
✓ Enable self-serve data exploration
✓ Monetize untapped custom audiences for paid ads
Your centralized portfolio overview
EASY ACCESS
SINGLE LOGIN
Unify your brand metrics in one place & avoid data wrangling.
AUTOMATION
AUTOMATE REPORTING
Eliminate manual reporting, your data is refreshed daily.
INSIGHT
TRACK & INDEX
Monitor performance over time, including ‘growth’ metrics like LTV:CAC.
FOR YOUR PORTFOLIO
THE VALUE-ADD GAP
DASHBOARDS & BI TOOLS
✓ DASHBOARD
A personal ‘KPI’ dashboard for each brand
Dashboards are customized to KPI’s that align closely with acquisition & retention.
✓ BUSINESS INTELLIGENCE EXPLORER
Fill in the gaps that default reports don’t show you
Enabling self-serve data exploration, so each brand can go in depth with filters & drill-throughs.
GOODBYE TO ‘SET & FORGET’
Traditional SaaS suffers from ‘set and forget’ syndrome. After purchasing the tool, stakeholders are often too busy to learn the new tool, or acquire the necessary skills to see any real value. So the data just sits there – untapped.
If the tool is used, it’s often not fit for purpose, requiring a level of customization that SaaS doesn’t offer.
We provide ‘data activation’ services – on top of customized dashboards – to help you to operationalize your data.
CLIENTS INCLUDE
Sophie Saunders, Ecommerce Director, Distill Ventures
“The partnership with Host Digital has helped our portfolio companies to better understand and optimise traffic and conversion activities of their eCommerce channels.
Our brands have access to dashboards to fully understand marketing contribution – analysing customer lifetime value, understanding churn, and more. They’re now able to optimise based on a holistic and complete view rather than siloed out-the-box metrics from standard marketing platforms.”
Sophie Saunders, Ecommerce Director, Distill Ventures
“The partnership with Host Digital has helped our portfolio companies to better understand and optimise traffic and conversion activities of their eCommerce channels.
Our brands have access to dashboards to fully understand marketing contribution – analysing customer lifetime value, understanding churn, and more. They’re now able to optimise based on a holistic and complete view rather than siloed out-the-box metrics from standard marketing platforms.”
Hi, I’m Alan Chapman
I work with companies like these to sell their vision online.
Investors have their own set of challenges when it comes to ecommerce. There’s usually no standardized view of portfolio performance. This is a problem in itself (measuring performance), but it also makes it more challenging difficult to support your portfolio companies.
Dashboards-as-a-service addresses this by automating reporting across your portfolio to give you a centralized view. Not only can you compare and contrast your investments, but it also enables your investments to optimize their ecommerce activities based on new data insights.
Schedule a call with me and I’ll take you through the specificic challenges, and what we’ve done to overcome them.