It’s the marketer’s dilemma: isolated platforms create siloe’d data that’s inaccessible to your go-to-market tools.
It’s hard to unlock ROI potential when your sales and marketing platforms aren’t talking to each other: Shopify, Facebook Ads, Google Ads, Klaviyo, etc. If only you had the full picture.
Most organizations own valuable data but struggle to activate it (the ‘last mile’):
✓ Integrating data so that it’s usable
✓ Turning data to insights
✓ Operationalizing data into go-to-market tools