RUN SMARTER ADS
Zero-waste ad spend. Boost ad performance with better tracking.
Our TruSignal service helps online stores improve ad performance and Google Analytics insights through better tracking.
The never-ending hustle… chasing the algorithm, updating creative, optimising bids, targeting, etc.
There’s another way. Increase RoAS from paid ads, without optimising a single ad, with TruSignal.
Shopify’s vanilla integrations sacrifice results for ease of use (best-in-class tracking doesn’t scale).
| FEATURE | SHOPIFY | TRUSIGNAL |
|---|---|---|
| Google Ads | ✘ Browser-side integration | ✓ Server-side integration |
| Meta Ads | ✘ Cookie duration = 24 hours | ✓ Cookie duration = lifetime |
| User Data | ✘ User data is sent when the person becomes a ‘customer’ | ✓ User data shared wherever it’s captured & with EVERY subsequent web event |
| Sales Channel | ✘ Track Online Store visits only | ✓ Track ALL sales channels e.g. upsell checkouts, subscriptions, POS. |
| Google Consent Mode V2 | ✘ No consent flags sent to Google Analytics or Google Ads | ✓ Consent flags sent to all Google platforms |
| GDPR | ✘ Marketing trackers not natively linked to the cookie banner | ✓ 100% GDPR-compliant – honouring user consent preferences |
Sending robust data data signals to your go-to-marketing tools like Meta Ads and Google Ads is the whole game.
Marketing algorithms need reliable, high quality data to target, bid, optimise, attribute and report.
Reduce data signal loss. TruSignal uses server-side tracking to ensure your ad platforms can optimally target prospects.
Reduce data signal loss. TruSignal uses server-side tracking to ensure your ad platforms can optimally target prospects.
One solution covering all your ads
We use webhooks to send fail-safe tracking to your marketing platforms. Data is sent directly from the order confirmation page (nothing via the browser).
We use webhooks to send fail-safe tracking to your marketing platforms. Data is sent directly from the order confirmation page (nothing via the browser).
Increase audience sizes for paid ads & email marketing, such as abandon checkout, add to cart and view product.
Increase audience sizes for paid ads & email marketing, such as abandon checkout, add to cart and view product.
TruSignal’s event enrichment sends maximum user identifiers with your website events.
TruSignal’s event enrichment sends maximum user identifiers with your website events.
Track subscriptions, POS orders, upsell orders and more beyond your website – so you can build larger retargeting pools, and exclude these audiences from cold targeting.
Track subscriptions, POS orders, upsell orders and more beyond your website – so you can build larger retargeting pools, and exclude these audiences from cold targeting.
✓ Track visitors over time in ad platforms*
✓ Join data across multiple sessions
✓ Recognise website visitors who are previous customers or existing email subscribers
* Instead of cookies expiring in 24 hours to 7 days
✓ Track visitors over time in ad platforms*
✓ Join data across multiple sessions
✓ Recognise website visitors who are previous customers or existing email subscribers
* Instead of cookies expiring in 24 hours to 7 days
Is your website GDPR compliant? Marketing trackers should be responsive to user consent on your cookie banner. We ensure legal and trustworthy consent collection.
Is your website GDPR compliant? Marketing trackers should be responsive to user consent on your cookie banner. We ensure legal and trustworthy consent collection.