TRUSIGNAL
RUN SMARTER ADS.
Zero-waste ad spend. Boost performance with better tracking.
TRUSIGNAL

RUN SMARTER ADS

Ecommerce Toolkit

Zero-waste ad spend. Boost ad performance with better tracking.

Our TruSignal service helps online stores improve ad performance and Google Analytics insights through better tracking.

BEST-IN-CLASS TRACKING

The never-ending hustle… chasing the algorithm, updating creative, optimising bids, targeting, etc.

There’s another way. Increase RoAS from paid ads, without optimising a single ad, with TruSignal.

BEYOND VANILLA INTEGRATIONS

Shopify’s vanilla integrations sacrifice results for ease of use (best-in-class tracking doesn’t scale).

FEATURE SHOPIFY TRUSIGNAL
Google Ads Browser-side integration Server-side integration
Meta Ads Cookie duration = 24 hours Cookie duration = lifetime
User Data User data is sent when the person becomes a ‘customer’ User data shared wherever it’s captured & with EVERY subsequent web event
Sales Channel Track Online Store visits only Track ALL sales channels e.g. upsell checkouts, subscriptions, POS.
Google Consent Mode V2 No consent flags sent to Google Analytics or Google Ads Consent flags sent to all Google platforms
GDPR Marketing trackers not natively linked to the cookie banner 100% GDPR-compliant – honouring user consent preferences

Sending robust data data signals to your go-to-marketing tools like Meta Ads and Google Ads is the whole game.
Marketing algorithms need reliable, high quality data to target, bid, optimise, attribute and report. 

PAID ADS
TRACK EVERYTHING

Reduce data signal loss. TruSignal uses server-side tracking to ensure your ad platforms can optimally target prospects.

Paid-Ad-Performance
PAID ADS
TRACK EVERYTHING

Reduce data signal loss. TruSignal uses server-side tracking to ensure your ad platforms can optimally target prospects.

Paid-Ad-Performance

One solution covering all your ads

Paid-Ads-Integration
PAID ADS
FAIL-SAFE TRACKING FOR MARKETING

We use webhooks to send fail-safe tracking to your marketing platforms. Data is sent directly from the order confirmation page (nothing via the browser).

PAID ADS
FAIL-SAFE TRACKING FOR MARKETING

We use webhooks to send fail-safe tracking to your marketing platforms. Data is sent directly from the order confirmation page (nothing via the browser).

failsafe_marketing_tracking
PAID ADS
IMPROVE AD PERFORMANCE

Increase audience sizes for paid ads & email marketing, such as abandon checkout, add to cart and view product.

trusignal_events_uplift
PAID ADS
IMPROVE AD PERFORMANCE

Increase audience sizes for paid ads & email marketing, such as abandon checkout, add to cart and view product.

trusignal_events_uplift
PAID ADS
HIGHER EVENT MATCHING SCORES

TruSignal’s event enrichment sends maximum user identifiers with your website events.

PAID ADS
HIGHER EVENT MATCHING SCORES

TruSignal’s event enrichment sends maximum user identifiers with your website events.

Event Matching
PAID ADS
INCLUDE ALL SALES CHANNELS

Track subscriptions, POS orders, upsell orders and more beyond your website – so you can build larger retargeting pools, and exclude these audiences from cold targeting.

PAID ADS
INCLUDE ALL SALES CHANNELS

Track subscriptions, POS orders, upsell orders and more beyond your website – so you can build larger retargeting pools, and exclude these audiences from cold targeting.

confirmed_order
User ID
PAID ADS
LIFETIME USER IDENTIFIERS

Track visitors over time in ad platforms* 
Join data across multiple sessions
Recognise website visitors who are previous customers or existing email subscribers

* Instead of cookies expiring in 24 hours to 7 days

PAID ADS
LIFETIME USER IDENTIFIERS

Track visitors over time in ad platforms*

Join data across multiple sessions

Recognise website visitors who are previous customers or existing email subscribers

* Instead of cookies expiring in 24 hours to 7 days

CONSENT MANAGEMENT PLATFORM
GDPR COMPLIANCE

Is your website GDPR compliant? Marketing trackers should be responsive to user consent on your cookie banner. We ensure legal and trustworthy consent collection.

gdpr_compliance
CONSENT MANAGEMENT PLATFORM
GDPR COMPLIANCE

Is your website GDPR compliant? Marketing trackers should be responsive to user consent on your cookie banner. We ensure legal and trustworthy consent collection.

gdpr_compliance