GROW SYSTEMATICALLY
Grow
MARKETING LEADERSHIP FOR SHOPIFY
Exec-level marketing for your Shopify store - without the cost of a full-time hire.
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FROM YOUR FUTURE CMO
You know marketing is important, but so is gracefully existing Whatsapp groups - and you haven’t mastered that either. I’m guessing you’re busy running the day-to-day of your business.
No one on your team has the expertise of a marketing Swiss Army knife, all the while digital marketing is getting more complicated every day. You need marketing guidance, but hiring the right person feels like hunting for an elusive yeti in a tuxedo.  
But wait, what’s this ‘fractional CMO’ thing... a cost-effective alternative to a full-time marketing exec? That’s like a super-sized burger with all the taste but none of the calories.
I’ll guide your customer acquisition and retention activities with the precision of a Dad sneaking around his kids after bedtime. As an extension of your in-house talent, I’ll lead, guide and upskill your team - especially if you're dealing with limited resources or marketing emergencies that pop up like unwanted ads.  
I’ll guide your customer acquisition and retention activities with the precision of a Dad sneaking around his kids after bedtime. As an extension of your in-house talent, I’ll lead, guide and upskill your team - especially if you're dealing with limited resources or marketing emergencies that pop up like unwanted ads.   If you’re a growing company needing a higher level of strategic marketing support, a fractional CMO is your secret sauce.
Alan Chapman
WHY GET A FRACTIONAL CMO?
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SAVE COST
No expensive onboarding. No fussy job listings. Just top leadership.
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SAVE TIME
Hire a seasoned marketing specialist in days, not weeks.
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TOP-DOWN EXPERTISE
From strategy to execution, processes & team leadership.
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ECOMMERCE SPECIALTY
Increase marketing ROI with blueprints from a Shopify expert.

5-STEP FRAMEWORK

Define & track key performance indicators (KPI's) 
Continuously analyze and refine these metrics to ensure alignment with business objectives.
Track & Report KPIs Over Time 
Develop robust reporting mechanisms to track KPIs and other critical metrics over time.
Use dashboards and analytics tools to provide real-time insights and data visualization.
Regularly review and analyze reports to identify trends, successes, and areas for improvement.
Optimize the 3 pillars
Website: Optimize the website for user experience and conversion through comprehensive audits and testing.
Paid traffic: Develop and execute paid traffic strategies across various platforms to drive high-quality traffic.
Email: Implement and refine email marketing campaigns to enhance customer engagement, retention, and lifetime value.
Create Systems For Repeatable Achievement
Create and document repeatable processes for each pillar to ensure consistent execution and improvement.
Utilize tools and technologies to automate and streamline marketing operations.
Establish workflows and SOPs (Standard Operating Procedures) to maintain quality and efficiency.
Long-term Planning & Tactical Implementation
Develop comprehensive marketing strategies that align with overall business goals.
Create actionable roadmaps with clear timelines and milestones for achieving strategic objectives.
Ensure seamless execution of marketing plans with regular check-ins and adjustments based on performance data.

THE FIRST 100 DAYS

Phase 1: Discovery

Phase 2: Strategy

Phase 3: Implementation

Phase 4: Optimize & Scale

Phase 5: Strategic Planning

FRACTIONAL CMO VS MARKETING CONSULTANT

A consultant solves marketing problems; but a CMO provides leadership. Being a great marketer who can't lead doesn’t move the needle sustainably.
Some organizations may be hesitant to go fractional, thinking a fractional CMO can’t offer the same value as a full-time CMO.
But the reality is entirely the opposite. Process-driven fractional CMOs provide blueprints and leadership, giving you as much as you need to achieve your goals - whilst saving money on a full-time hire that’s better spent on technical marketing talent or ad spend.
BOOK A CALL