Define & track key performance indicators (KPI's)
✓ Continuously analyze and refine these metrics to ensure alignment with business objectives.
Track & Report KPIs Over Time
✓ Develop robust reporting mechanisms to track KPIs and other critical metrics over time.
✓ Use dashboards and analytics tools to provide real-time insights and data visualization.
✓ Regularly review and analyze reports to identify trends, successes, and areas for improvement.
Optimize the 3 pillars
✓ Website: Optimize the website for user experience and conversion through comprehensive audits and testing.
✓ Paid traffic: Develop and execute paid traffic strategies across various platforms to drive high-quality traffic.
✓ Email: Implement and refine email marketing campaigns to enhance customer engagement, retention, and lifetime value.
Create Systems For Repeatable Achievement
✓ Create and document repeatable processes for each pillar to ensure consistent execution and improvement.
✓ Utilize tools and technologies to automate and streamline marketing operations.
✓ Establish workflows and SOPs (Standard Operating Procedures) to maintain quality and efficiency.
Long-term Planning & Tactical Implementation
✓ Develop comprehensive marketing strategies that align with overall business goals.
✓ Create actionable roadmaps with clear timelines and milestones for achieving strategic objectives.
✓ Ensure seamless execution of marketing plans with regular check-ins and adjustments based on performance data.