Exec-level marketing leadership for Shopify stores.
Maximize visitor-to-customer rates with enhanced user experiences.
Increase avg. order values with bundles and smart checkouts.
Email automation and retention campaigns to drive repeat sales.
Dear Business Leader,
You're an established brand - not a marketing agency.
But somehow you're expected to do both: drive growth, fix funnel leaks, brief freelancers, and stay ahead of a digital landscape that changes by the minute.
Meanwhile, ad costs keep climbing, your website isn’t keeping pace with the speed of business, and your next email? It’s still a blank Google Doc.
Marketing is crucial - of course it is. But so is gracefully exiting WhatsApp groups, and let’s be honest… you haven’t nailed that either. You’re busy running the day-to-day.
But wait, what’s this Fractional CMO thing... a way to turn more visitors into buyers into repeat customers, without the technical and resource overhead?
That’s like a super-sized burger with all the taste but none of the calories.
As your CMO, I’ll optimise conversion rates, average order values and repurchase rates with the precision of a Dad sneaking around his kids after bedtime.
Forget the endless acquisition treadmill. If you’re a Shopify brand doing $2M–$50M per year, a Fractional CMO gives you seasoned marketing leadership - without the cost or commitment of a full-time hire.
Strategic direction and hands-on execution. I own your marketing outcomes — driving revenue while building systems that scale.
Move beyond "random acts of marketing" and fix the "founder bottleneck".
No recruitment fees. No employee overheads. Just results.
Skip the 6-month hiring process and £200k+ salary commitment. Get experienced marketing leadership at a fraction of the cost of a full-time hire.
Marketing support in days, not months.
Bypass lengthy recruitment cycles and onboarding periods. I'm operational from week one, bringing immediate value to your business.
Senior thinking meets hands-on delivery.
I don't just advise from the sidelines. You get strategic direction combined with the tactical execution that actually moves the needle.
Purpose-built for Shopify.
Proven frameworks and battle-tested strategies from scaling Shopify stores. I speak the language of D2C.
Daily marketing team standups that keep everyone aligned and moving forward.
Building the team, optimizing its structure, and tackling execution issues.
A marketing vision that aligns with revenue goals - beyond tactical campaign planning.
Quarterly planning sessions to set new milestones/objectives that grow your business.
Direct reporting to the CEO or founder with KPI performance and status upates.
I've built revenue engines with the tools you already use — Shopify, Klaviyo, Meta, etc. — based on what actually works, not just what the sales rep promised.
Agencies execute campaigns you hand them. I lead your marketing strategy, own the outcomes, and work as part of your team. You get executive-level thinking and decision-making. I also manage the agencies and freelancers.
Perfect. I work alongside your existing team, providing the strategic leadership and direction they need to be more effective. Most marketing coordinators or specialists are brilliant at execution but haven't been given the frameworks or strategic focus to drive real growth. I fill that gap.
I'm based in the UK, and work with Shopify D2C brands globally. Client communication happens over Slack, Zoom, and email. The location of your business rarely matters, I’ve worked with the EU, USA (East Coast and West Coast) and even Australia.
You're ready if: you're doing $2m+ in revenue, marketing feels chaotic or reactive, you're wearing too many hats as a founder, or you've tried agencies and freelancers but still aren't seeing the growth you know is possible. If you're questioning whether you need this level of support, we should talk.
Consultants give you a report and leave. I stay, execute, iterate, and own the outcomes. You're not paying for advice you'll never implement—you're getting someone who drives the work forward week after week.
Typically within one week of our kickoff call. The fractional model means no lengthy recruitment process, no notice periods, and no onboarding overhead. We agree scope, you're onboarded, and we're moving.