Hey, I'm Alan. On this page you'll find a little more about me.
Start working in a London marketing agency. Generalist 360° digital marketer.
Join another London marketing agency. Specialize in performance marketing.
Specialize in website conversion rate optimisation.
Marriage, 3-month honeymoon, general hiatus.
Start Host Digital.
Have a baby girl.
Have a baby boy.
GA4 comes out of beta, moving event-driven web analytics into the mainstream.
iOS 14.5 privacy changes force D2C brands to rethink attribution and double down on owned channels.
Shopify Online Store 2.0 launches — the biggest update in Shopify's history, introducing customizable sections on every page and App Blocks.
Google Ads Performance Max (PMax) replaces Smart Shopping, letting AI decide ad placement based on signals instead of manual targeting.
Meta launches Advantage+ Shopping campaigns — automating up to 150 creative combinations to lower CPA's.
ChatGPT goes mainstream, upending traditional machine learning workflows and AI-driven data tools.
Klaviyo IPO marks maturation of email marketing automation as essential D2C infrastructure.
Shopify Sidekick (AI commerce assistant) reaches full release, executing merchant commands like discount setup or theme changes instantly.
Explosion of autonomous AI agents to orchestrate and optimize marketing workflows. Shopify begins rolling out Agentic Storefronts, allowing products to be discovered and purchased directly inside AI agents like ChatGPT and Google Gemini.
Meta launches Andromeda, prioritizing creative diversification over manual audience targeting—"Creative is the New Targeting."
That was the wild west. I spent half my time just keeping up with the pace of change.
Having working in digital marketing agencies, I found that, while agencies are great at specific tasks, they're rarely integrated with the actual business goals.
So now I'm in AA recovery ('after agency'!). As your true partner, Host Digital grows customer acquisition and retention with Exec-level marketing leadership.