THE ‘DATA-DRIVEN MARKETING’ CONSULTANCY
For Direct-To-Consumer Businesses
For Direct-To-Consumer Businesses
The unfortunate truth is that D2C growth teams lack the time and resources to leverage valuable data they already own. This creates a disconnect between data and marketing.
Host Digital bridges the data:marketing gap with a blend of technology and consultancy services, by ensuring that customer data is stored and modelled in a way that can be operationalised by go-to-market teams.
The unfortunate truth is that D2C growth teams lack the time and resources to leverage valuable data they already own. This creates a disconnect between data and marketing.
Host Digital bridges the data:marketing gap with a blend of technology and consultancy services, by ensuring that customer data is stored and modelled in a way that can be operationalised by go-to-market teams.
CLIENTS INCLUDE
Modern marketing teams typically face two ‘data’ challenges:
- making sense of valuable data that’s locked in systems like Shopify
- turning this data into data-driven activity.
Host Digital uncovers growth opportunities by:
- unlocking all of your data so that’s accessible to you and your systems
- actively helping you to operationalize this data.
Modern marketing teams typically face two ‘data’ challenges:
- making sense of valuable data that’s locked in systems like Shopify; and
- turning this data into data-driven activity.
Host Digital uncovers growth opportunities by:
- unlocking all of your data so that it’s accessible to you and your systems
- actively helping you to operationalize this data.
NOT ALL YOUR CUSTOMERS ARE CREATED EQUAL
We collect your customer data and model it – giving you a unified customer view that’s accessible to you and other systems.
Think of it as a bespoke customer data platform (that you own) to help you to optimise marketing to ‘smart segments’ and customer lifetime value.
With your new data stack, we work together to optimise your marketing.
Richard Smith, Managing Director, ski-lifts.com
A composable CDP allows you to pick, combine, integrate, explore, analyze and activate your data. It’s 100% customised – in contrast to monolithic systems with predefined functions (like off-the-shelf SaaS tools). This means it closely aligns with your marketing needs:
✓ Data stored in your warehouse which YOU own (open access)
✓ Fully customizable models that evolve with your business
✓ Data is accessible to your go-to-market tools
TURN DATA INTO PROFIT ON YOUR TERMS
Hey I’m Alan. There’s a new data paradigm on the horizon: one that involves modelling and enriching your existing data so that your marketing activities become truly data-driven.
Businesses are seeking to leverage their own assets – part of the movement I call “1st Party Marketing” i.e. embedding 1st party data into your marketing.
Those that embrace this paradigm have the competitive advantage in paid ads, email, conversion rate optimization et al.
You may have a great growth team. You know how to maximize RoAS and scale. But if you’re like most online businesses then you’re data-rich and insight-poor.
1st Party Marketing puts your audience data first. By focusing on this business asset you can explore a deeper, uncontested relationship with your customers, and set up marketing systems that ENDURE.
TURN DATA INTO PROFIT ON YOUR TERMS
Hey I’m Alan. There’s a new data paradigm on the horizon: one that involves modelling and enriching your existing data so that your marketing activities become truly data-driven.
We’re seeing businesses seek to leverage their own assets – part of the movement I call “1st Party Marketing” i.e. embedding 1st party data into your marketing.
Businesses that embrace this paradigm have the competitive advantage in paid ads, email, conversion rate optimization et al.
You may have a great growth team. You know how to maximize RoAS and scale. But if you’re like most online businesses then you’re data-rich and insight-poor.
1st Party Marketing puts your audience data first. By focusing on this business asset you can explore a deeper, uncontested relationship with your customers, and can set up marketing systems that ENDURE.