1st Party Marketing means using assets you own (i.e. your data, your website, your email list) to maximize revenue per visitor.
Persuading website visitors to become customers (website conversion optimisation) is half the battle. Only half… because most people aren’t ready to buy NOW (you need remarket to them); those that ARE ready require nurturing to become repeat customers.
With First Party Marketing:
✔ Differentiate with your OWN assets and platforms; stop relying on the shark-infested waters of Google and Facebook.
✔ Convert visitors into customers without having to spend a penny more on advertising.
✔ Ascend new customers into repeat buyers to maximize lifetime value.