1st Party Marketing is a fusion of assets you own: your data, your website and your email list.
Persuading website visitors to become customers (website conversion optimisation) is half the battle. Only half… because most people aren’t ready to buy NOW; whilst those that DO buy, need nurturing to become repeat customers.
With First Party Marketing:
✔ Get more customers without having to spend a penny more on advertising.
✔ Differentiate from your competition WITHOUT competing in the shark-infested waters of Google and Facebook.
✔ Power your marketing with your OWN assets (your data, website and email) rather than relying on other platforms.