Seasoned marketing strategy, system-building, and team leadership — without the cost or commitment of a full-time CMO.
Executes tasks.
No strategic ownership.
Owns outcomes.
Leads the team.
$200k+/yr.
6-month ramp.
Retained leadership.
Operational week one.
Dear Business Leader,
Founder-led marketing got you here. Is it starting to hold you back?
At some point, your hustle mentality stops being a superpower and starts being a bottleneck — and marketing is usually the first thing that shows it.
Founder-led marketing scales you to a point, but the market has shifted. AI is reshaping traditional marketing structures. Execution is being automated. Junior roles are disappearing.
Today, ‘orchestrating a marketing ecosystem’ is the baseline for survival. Businesses are re-engineering workflows around AI.
This transition to ‘System Mode’ requires embedding marketing intelligence into repeatable systems that internal staff, external agencies, and AI tools can execute.
That’s the fractional CMO model. Not another vendor. Not another report. System-oriented marketing leadership embedded in your business — owning the decisions, building the systems, and making sure your team (whether that’s one person or ten) is moving in the right direction.
Your instincts built the business. Now get the strategy, systems, and expertise to scale it — without marketing consuming all your time.
If you’re a Shopify brand, a Fractional CMO gives you seasoned marketing leadership, minus the cost or commitment of a full-time hire.
Strategic direction and hands-on execution. I own your marketing outcomes — driving revenue while building systems that scale.
Move beyond "random acts of marketing" and fix the "founder bottleneck".
No recruitment fees. No employee overheads. Just results.
Skip the 6-month hiring process and $200k+ salary commitment. Get experienced marketing leadership at a fraction of the cost of a full-time hire.
Marketing support in days, not months.
Bypass lengthy recruitment cycles and onboarding periods. I'm operational from week one, bringing immediate value to your business.
Senior thinking meets hands-on delivery.
I don't just advise from the sidelines. You get strategic direction combined with the tactical execution that actually moves the needle.
Purpose-built for Shopify.
Proven frameworks and battle-tested strategies from scaling Shopify stores. I speak the language of D2C.
Daily marketing team standups that keep everyone aligned and moving forward.
Building the team, optimizing its structure, and tackling execution issues.
A marketing vision that aligns with revenue goals - beyond tactical campaign planning.
Quarterly planning sessions to set new milestones/objectives that grow your business.
Direct reporting to the CEO or founder with KPI performance and status upates.
I've built revenue engines with the tools you already use — Shopify, Klaviyo, Meta, etc. — based on what actually works, not just what the sales rep promised.
Agencies execute campaigns you hand them. I lead your marketing strategy, own the outcomes, and lead your team (including agencies and freelancers). You get executive-level thinking and decision-making.
Perfect. I work alongside your existing team, providing the strategic leadership and direction they need to be more effective. Most marketing coordinators or specialists are brilliant at execution but haven't been given the frameworks or strategic focus to drive real growth. I fill that gap.
You're ready if: marketing feels chaotic or reactive, you're wearing too many hats as a founder, or you've tried agencies and freelancers but still aren't seeing the growth you know is possible. If you're questioning whether you need this level of support, we should talk.
Consultants give you a report and leave. I stay, execute, iterate, and own the outcomes. You're not paying for advice you'll never implement—you're getting someone who drives the work forward week after week.
Typically within one week of our kickoff call. The fractional model means no lengthy recruitment process, no notice periods, and no onboarding overhead. We agree scope, you're onboarded, and we're moving.