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TURN  TRAFFIC  INTO PROFIT

Marketing Consultancy
For Ecommerce Websites

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Data Research

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Audience Messaging

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Optimisation

FREE EBOOK

3-Point Framework For High-Converting Ecommerce Websites

Increase your visitor-to-customer conversion rates, marketing ROI and online revenues with the ‘Conversion Velocity’ formula.

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Clients include


HOW DO YOU CONVERT HUMANS TO CUSTOMERS?

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By combining traffic with conversion (attracting people to your website then persuading them to buy).

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That much is obvious. The hard part is making these traffic-conversion experiences PROFITABLE.

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It’s hard because:

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markon the one hand, you need data and analysis;

markon the other, you need customer empathy and persuasion.

I combine those skillsets to create PROFITABLE user experiences that sell.

Maybe you want help attracting more people to your website. Or maybe your challenge is converting website visitors to customers.

Maybe both (I like a challenge).

Since I don’t know your specific situation, here’s a list of the services that may serve you.

Rapidly grow online revenue

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Hi, I’m Alan. My clients have seen website conversion rate increases between 30% and 90%*:

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markIncreased revenue-per-visitor 

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markImproved marketing ROI

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markReduced visitor abandonment

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HOW I HELP ECOMMERCE BUSINESSES

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*for every £1m in turnover, that’s an extra £300K to £900K in revenue

FREEBIES TO HELP YOU RIGHT NOW

WEEKLY ECOMMERCE INSIGHT

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Selling On Websites

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Strategies, tactics and tips from an ecommerce specialist

Free content, advice and ideas on how to market your ecommerce business

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GETTING YOUR JUMP START

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Conversion Velocity

Free Ebook

Discover the formula that turns visitors into customers

Free, instant-access ebook download to discover “Conversion Velocity”

Learn the formula for creating highly profitable websites

GET THE EBOOK

TAKING IT TO THE NEXT LEVEL

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Checkout Optimisation

Free Optimisation Portal

Swipe these techniques and tools to optimise your checkout funnel

Get actionable steps to increase checkout conversion rates right now

Access free tools and video guides to increase website profits

ACCESS FREE PORTAL

Don’t take my word for it…

Richard Smith

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Richard Smith, Managing Director, Ski-Lifts
Heidi McCormack

Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.

Heidi McCormack, CEO, Emerald Life
Nick Hadfield

Host Digital has over-delivered every step of the way. The fusion of data and UX has enabled us to increase ecommerce returns month on month.

Nick Hadfield, Founder, Light Speed Growth

Case Studies

SEE CASE STUDY

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Landing Page Optimisation

(Inspired)

 

+81% increase in customer

acquisition for PPC lead-gen

 

SEE CASE STUDY

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Website Optimisation

(Emerald Life)

 

User research & design for this

ecommerce website

 

SEE CASE STUDY

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Growth Marketing

(Ski-Lifts)

 

+92% increase for organic search

landing pages (travel)

 

SEE CASE STUDY


A/B Test Uplift

(YourBaby Club)

 

+30% uplift in a single A/B test (site

with +1 million signups)

 

SEE CASE STUDY

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A/B test uplift

(Fine & Rare)

 

+11% uplift in add to basket rate

for this wine merchant.

 

SEE CASE STUDY

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Measurement

(French Connection)

 

Optimising the measurement

framework for this retailer.

 

97% of web visitors don’t buy

Does it ever feel like you’re always planning the next sale/campaign, keeping up with merchandising, making updates, etc. – but the customer journey never fundamentally changes? You have a roadmap, but there’s no time?

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The no.1 barrier to making profitable digital marketing changes? It’s resource constraint.

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For Ecommerce Leaders, that means:

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markMarketing investment has lower ROI

markCampaigns become unprofitable

markLoss of sales when visitors don’t turn into customers

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HOW I HELP ECOMMERCE BUSINESSES

From the “selling on websites” Blog