THE ‘DATA-DRIVEN MARKETING’ CONSULTANCY

For Direct-To-Consumer Businesses

THE ‘DATA-DRIVEN MARKETING’ CONSULTANCY

For Direct-To-Consumer Businesses

DATA:MARKETING
THE OPPORTUNITY GAP

The unfortunate truth is that D2C growth teams lack the time and resources to leverage valuable data they already own. This creates a disconnect between data and marketing.

Host Digital bridges the data:marketing gap with a blend of technology and consultancy services, by ensuring that customer data is stored and modelled in a way that can be operationalised by go-to-market teams.

DATA:MARKETING
THE OPPORTUNITY GAP

Ecommerce Toolkit

The unfortunate truth is that D2C growth teams lack the time and resources to leverage valuable data they already own. This creates a disconnect between data and marketing.

Host Digital bridges the data:marketing gap with a blend of technology and consultancy services, by ensuring that customer data is stored and modelled in a way that can be operationalised by go-to-market teams.

CLIENTS INCLUDE

Client Logos
Client Logos
FOR D2C BUSINESSES
UNLOCKING DATA FOR MODERN MARKETING TEAMS

Modern marketing teams typically face two ‘data’ challenges:

  1. making sense of valuable data that’s locked in systems like Shopify
  2. turning this data into data-driven activity.

Host Digital uncovers growth opportunities by:

  1. unlocking all of your data so that’s accessible to you and your systems
  2. actively helping you to operationalize this data.
FOR D2C BUSINESSES
UNLOCKING DATA FOR MODERN MARKETING TEAMS

Modern marketing teams typically face two ‘data’ challenges:

  1. making sense of valuable data that’s locked in systems like Shopify; and
  2. turning this data into data-driven activity.

Host Digital uncovers growth opportunities by:

  1. unlocking all of your data so that it’s accessible to you and your systems
  2. actively helping you to operationalize this data.
HOW IT WORKS
NOT ALL YOUR CUSTOMERS ARE CREATED EQUAL

We collect your customer data and model it – giving you a ​unified customer view that’s accessible to you and other systems.

Think of it as a bespoke customer data platform (that you own) to help you to optimise marketing to ‘smart segments’ and customer lifetime value.

With your new data stack, we work together to optimise your marketing.

Testimonial
“Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked”.
Richard Smith, Managing Director, ski-lifts.com
YOUR COMPOSABLE CUSTOMER DATA PLATFORM (CDP)

A composable CDP allows you to pick, combine, integrate, explore, analyze and activate your data. It’s 100% customised – in contrast to monolithic systems with predefined functions (like off-the-shelf SaaS tools). This means it closely aligns with your marketing needs:

Data stored in your warehouse which YOU own (open access)
Fully customizable models that evolve with your business
Data is accessible to your go-to-market tools

THE MANIFESTO
TURN DATA INTO PROFIT ON YOUR TERMS

Hey I’m Alan. There’s a new data paradigm on the horizon: one that involves modelling and enriching your existing data so that your marketing activities become truly data-driven.

Businesses are seeking to leverage their own assets – part of the movement I call “1st Party Marketing” i.e. embedding 1st party data into your marketing.

Those that embrace this paradigm have the competitive advantage in paid ads, email, conversion rate optimization et al.

You may have a great growth team. You know how to maximize RoAS and scale. But if you’re like most online businesses then you’re data-rich and insight-poor.

1st Party Marketing puts your audience data first. By focusing on this business asset you can explore a deeper, uncontested relationship with your customers, and set up marketing systems that ENDURE.

THE MANIFESTO
TURN DATA INTO PROFIT ON YOUR TERMS

Hey I’m Alan. There’s a new data paradigm on the horizon: one that involves modelling and enriching your existing data so that your marketing activities become truly data-driven.

We’re seeing businesses seek to leverage their own assets – part of the movement I call “1st Party Marketing” i.e. embedding 1st party data into your marketing.

Businesses that embrace this paradigm have the competitive advantage in paid ads, email, conversion rate optimization et al.

You may have a great growth team. You know how to maximize RoAS and scale. But if you’re like most online businesses then you’re data-rich and insight-poor.

1st Party Marketing puts your audience data first. By focusing on this business asset you can explore a deeper, uncontested relationship with your customers, and can set up marketing systems that ENDURE.