1st Party Marketing is a fusion of website and email marketing (assets you own).
Persuading website visitors to become customers (website conversion optimisation) is half the battle. Only half… because most people aren’t ready to buy NOW. You need to capture email addresses, and use email marketing to persuade them LATER.
With First Party Marketing:
✔ Get more customers without having to spend a penny more on advertising.
✔ Differentiate from your competition WITHOUT having to compete in the shark-infested waters of Google and Facebook.
✔ Power your marketing with your OWN assets (website and email) rather than relying on other platforms.