Get More Customers
Maximise Website Revenue
with Conversion Rate Optimisation
Data Research
User Experience Design
A/B Testing
Discover money-making opportunities on your website
Get instant free access to the Detox Dashboard that reveals actionable insight from your Google Analytics data to maximise website revenue.
Clients include
Rapidly grow revenue
Convert more website visitors to customers
Our clients typically see website conversion rate increases between 30% and 90% within 3 months.
Increased revenue-per-visitor
Improved marketing ROI
Reduced visitor abandonment
Visualise your Google Analytics data to reveal actionable insight
Custom Consultancy
Tailored 1-2-1 improvements to your website
I’m Alan Chapman, website conversion expert, speaker on the art of selling and resident course trainer at Digital Kitchen, the digital marketing trainer provider.
I have run website optimisation programs for The Times, The Sun and Gatwick Airport. I have run marketing activities for Hilton and Avis. I can help your business too.
I’m a consultant. Not an agency. I’ll take the time to understand your unique situation (business context, yes, but also your people and internal processes).
If you want results-based consultancy that maximises website returns, I’m here to help.
Data is everywhere, so how do you use it?
Introducing the Conversion Framework
Do you have dedicated resource to continuously improve your website?
Leveraging data is THE major challenge to improve a website. As your consultant, I cross-pollinate data insights from multiple sources. Web analysis, UX research, copywriting, usability testing, split-testing… conversion optimisation is more than the sum of its parts.
Turbocharge your conversion rates with my Locate > Triangulate > Monetate framework.
(discover my methodology)
Increase
Increase conversion rates
GETTING YOUR JUMP START
Detox Dashboard
Free Online Tool
Discover money-generating opportunities on YOUR website
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Free, instant access to the dashboard tool
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Reveal actionable insight from your Google Analytics data
TAKING IT TO THE NEXT LEVEL
Conversion Framework
Free Video Training
Learn the methodology that repeatedly increases online revenue
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Watch this training video to learn my conversion framework
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Discover my proprietary 3-phase process
DOING IT FOR YOU
Conversion X-Ray
Work With Me
Generate positive ROI with done-for-you consultancy services
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Continuous improvement of your website
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Done-for-you optimisation services
Don’t take my word for it…
Don’t take my word for it…
Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.
Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.
Host Digital has over-delivered every step of the way. The fusion of data and UX has enabled us to increase ecommerce returns month on month.
Case Studies
Landing Page Optimisation
(Inspired)
+81% increase in customer acquisition for PPC lead-gen
Landing Page Optimisation
(Inspired)
Website Optimisation
(Emerald Life)
User research & design for this ecommerce website
Website Optimisation
(Emerald Life)
Growth Marketing
(Ski-Lifts)
+92% increase for organic search landing pages (travel)
Growth Marketing
(Ski-Lifts)
A/B Test Uplift
(YourBaby Club)
+30% uplift in a single A/B test (site with +1 million signups)
A/B test uplift
(YourBaby Club)
A/B Test Uplift
(Fine & Rare)
+11% uplift in add to basket rate for this wine merchant.
A/B test uplift
(Fine & Rare)
Measurement
(French Connection)
Optimising the measurement framework for this retailer.
