Marketing leadership for Shopify stores.
CMO / Strategic Lead
Driving & Owning Growth Targets
Systems & Execution
Dear Business Leader,
At some point, you start being a bottleneck.
Founder-led marketing scales you to a point, but AI is reshaping traditional marketing structures. Execution is being automated. Junior roles are disappearing.
'Orchestrating a marketing ecosystem' is the baseline for survival. Businesses are re-engineering workflows around AI.
As your CMOA part-time marketing leader who brings senior-level strategy to your business without the cost of a full-time hire., I own the decisions, build the systems, and make sure your team (one person or five, human or AI) is moving in the right direction.
Your instincts built the business. Now get the strategy, systems, and expertise to scale it — without marketing consuming all your time.
If you're a Shopify brand, a Fractional CMO gives you seasoned marketing leadership, minus the recruitment, cost and commitment of a full-time hire.
Alan Chapman, Fractional CMO
Daily marketing team standups that keep everyone aligned and moving forward.
Direct reporting to the CEO or founder with AI-powered KPI dashboards and status updates.
A marketing vision that aligns with revenue goals - beyond tactical campaign planning.
Building the team (humans & AI agents), optimizing its structure, and deploying agentic workflows.
Fix 'founder bottleneck'
No recruitment fees. No overheads.
Senior marketing leadership at a fraction of a $200k hire.
Support in days, not months.
Operational from week one. No hiring cycle, no onboarding.
Senior thinking, delivered.
Internal team, freelancers and AI agents. I direct them all and own the result.
Built for founder-led Shopify brands.
Frameworks from scaling D2C stores. I speak ecommerce.
Agencies execute campaigns you hand them. I lead your marketing strategy, own the outcomes, and lead your team (internal, external and AI agents). You get executive-level thinking and decision-making.
Perfect. I work alongside your existing team, providing the strategic leadership and direction they need to be more effective. Most marketing coordinators or specialists are brilliant at execution but haven't been given the frameworks or strategic focus to drive real growth. I fill that gap.
You're ready if: marketing feels chaotic or reactive, you're wearing too many hats as a founder, or you've tried agencies and freelancers but still aren't seeing the growth you know is possible. If you're questioning whether you need this level of support, we should talk.
No. Consultants give you a report and leave. I stay, lead the marketing function, and own the outcomes. Marketing leadership is the service. I direct the strategy, build the systems, lead your team, and make sure everything moves in the right direction.
Typically within one week of our kickoff call. The fractional model means no lengthy recruitment process, no notice periods, and no onboarding overhead. We agree scope, you're onboarded, and we're moving.
Strategic direction and autonomous execution — without the full-time hire.