Fractional CMO leadership that builds AI workflows into your Shopify business — without the cost and commitment of a full-time CMO.
Executes tasks.
No strategic ownership.
Owns outcomes.
Leads humans & AI.
$200k+/yr.
6-month ramp.
Retained leadership.
Operational week one.
Dear Business Leader,
Founder-led marketing scales you to a point, but the market has shifted. AI is reshaping traditional marketing structures. Execution is being automated. Junior roles are disappearing.
Today, 'orchestrating a marketing ecosystem' is the baseline for survival. Businesses are re-engineering workflows around AI.
This transition to 'System Mode' requires embedding marketing intelligence into repeatable systems that internal staff, external agencies, and AI tools can execute.
Running marketing like an operating system. That's the fractional CMO model. Not another vendor. Not another report. System-oriented marketing leadership embedded in your business — owning the decisions, building the systems, and making sure your team (whether that's one person or five, human or AI) is moving in the right direction.
Your instincts built the business. Now get the strategy, systems, and expertise to scale it — without marketing consuming all your time.
If you're a Shopify brand, a Fractional CMO gives you seasoned marketing leadership, minus the recruitment, cost and commitment of a full-time hire.
Leadership means handling humans and AI agents to execute your marketing operations. I own your marketing outcomes — driving revenue while building systems that scale.
'Human in the loop' framework.
Humans do 20% of the work. But it's the 20% that determines whether the other 80% has any value.
Feedback loop compounds quality over time.
Move beyond "random acts of marketing" and fix the "founder bottleneck".
No recruitment fees. No employee overheads. Just results.
Skip the 6-month hiring process and $200k+ salary commitment. Get experienced marketing leadership at a fraction of the cost of a full-time hire.
Marketing support in days, not months.
Bypass lengthy recruitment cycles and onboarding periods. I'm operational from week one, bringing immediate value to your business.
Senior thinking meets hands-on delivery.
I don't just advise from the sidelines. You get strategic direction combined with the tactical execution that actually moves the needle.
Purpose-built for Shopify.
Proven frameworks and battle-tested strategies from scaling Shopify stores. I speak the language of D2C.
Daily marketing team standups that keep everyone aligned and moving forward.
Building the team (humans & AI), optimizing its structure, and tackling execution issues.
A marketing vision that aligns with revenue goals - beyond tactical campaign planning.
Quarterly planning sessions to set new milestones/objectives that grow your business.
Direct reporting to the CEO or founder with KPI performance and status updates.
I've built revenue engines with the tools you already use — based on what actually works, not what the sales rep promised. AI workflows are wired into your stack.
Agencies execute campaigns you hand them. I lead your marketing strategy, own the outcomes, and lead your team (including agencies and freelancers). You get executive-level thinking and decision-making.
Perfect. I work alongside your existing team, providing the strategic leadership and direction they need to be more effective. Most marketing coordinators or specialists are brilliant at execution but haven't been given the frameworks or strategic focus to drive real growth. I fill that gap.
You're ready if: marketing feels chaotic or reactive, you're wearing too many hats as a founder, or you've tried agencies and freelancers but still aren't seeing the growth you know is possible. If you're questioning whether you need this level of support, we should talk.
No. Consultants give you a report and leave. I stay, lead the marketing function, and own the outcomes. The AI systems are the mechanism — marketing leadership is the service. I direct the strategy, build the systems, lead your team, and make sure everything moves in the right direction.
Typically within one week of our kickoff call. The fractional model means no lengthy recruitment process, no notice periods, and no onboarding overhead. We agree scope, you're onboarded, and we're moving.