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Get More Customers

Conversion Optimisation
For Ecommerce Websites

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Data Research

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User Experience Design

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A/B Testing

Money Making

Discover money-making opportunities on your website

Get instant free access to the Detox Dashboard that reveals actionable insight from your Google Analytics data to maximise website revenue.

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GET THE DETOX DASHBOARD

Clients include

Rapidly grow revenue

Convert more website visitors to customers

 

Our clients typically see website conversion rate increases between 30% and 90% within 3 months.

 

markIncreased revenue-per-visitor

markImproved marketing ROI

markReduced visitor abandonment

 

Visualise your Google Analytics data to reveal actionable insight

GET THE DETOX DASHBOARD

Custom Consultancy

Tailored 1-2-1 improvements to your website

I’m Alan Chapman, website conversion expert, speaker on the art of selling and resident course trainer at Digital Kitchen, the digital marketing trainer provider.

 

I have run website optimisation programs for The Times, The Sun and Gatwick Airport. I have run marketing activities for Hilton and Avis. I can help your business too.

 

I’m a consultant. Not an agency. I’ll take the time to understand your unique situation (business context, yes, but also your people and internal processes).

 

If you want results-based consultancy that maximises website returns, I’m here to help.

WORK WITH ME

Data is everywhere, so how do you use it?

Introducing the Conversion Framework

Do you have dedicated resource to continuously improve your website?

Leveraging data is THE major challenge to improve a website. As your consultant, I cross-pollinate data insights from multiple sources. Web analysis, UX research, copywriting, usability testing, split-testing… conversion optimisation is more than the sum of its parts.

Turbocharge your conversion rates with my Locate > Triangulate > Monetate framework

LEARN MY FRAMEWORK

(discover my methodology)

Increase

GETTING YOUR JUMP START

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Detox Dashboard

Free Online Tool

Discover money-generating opportunities on YOUR website

Free, instant access to the dashboard tool

Reveal actionable insight from your Google Analytics data

GET THE DASHBOARD

TAKING IT TO THE NEXT LEVEL

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Conversion Framework

Free Video Training

Learn the methodology that repeatedly increases online revenue

Watch this training video to learn my conversion framework

Discover my proprietary 3-phase process

GET VIDEO TRAINING

DOING IT FOR YOU

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Conversion X-Ray

Work With Me

Generate positive ROI with done-for-you consultancy services

Continuous improvement of your website

Done-for-you optimisation services

WORK WITH ME

Don’t take my word for it…

Richard Smith
Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.
Richard Smith, Managing Director, Ski-Lifts
Heidi McCormack
Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.
Heidi McCormack, CEO, Emerald Life
Nick Hadfield
Host Digital has over-delivered every step of the way. The fusion of data and UX has enabled us to increase ecommerce returns month on month.
Nick Hadfield, Founder, Light Speed Growth

Case Studies

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Landing Page Optimisation
(Inspired)

+81% increase in customer acquisition for PPC lead-gen

Landing Page Optimisation
(Inspired)

Read Case Study

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Website Optimisation
(Emerald Life)

User research & design for this ecommerce website

Website Optimisation
(Emerald Life)

Read Case Study

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Growth Marketing
(Ski-Lifts)

+92% increase for organic search landing pages (travel)

Growth Marketing
(Ski-Lifts)

Read Case Study

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A/B Test Uplift
(YourBaby Club)

+30% uplift in a single A/B test (site with +1 million signups)

A/B test uplift
(YourBaby Club)

Read Case Study

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A/B Test Uplift
(Fine & Rare)

+11% uplift in add to basket rate for this wine merchant.

A/B test uplift
(Fine & Rare)

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Measurement
(French Connection)

Optimising the measurement framework for this retailer.

Measurement
(French Connection)

Read Case Study

From the Conversion Accelerator Blog