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Homepage | Host Digital

Homepage | Host Digital

Get More Customers

Maximise Website Revenue
with Conversion Rate Optimisation

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Data Research

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User Experience Design

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A/B testing

Money Making

Discover money-making opportunities on your website

Get instant free access to the Detox Dashboard that reveals actionable insight from your Google Analytics data to maximise website revenue.

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GET THE DETOX DASHBOARD

Clients include

Rapidly grow revenue

Convert more website visitors to customers

Our clients typically see website conversion rate increases between 30% and 90% within 3 months.

markIncreased revenue-per-visitor

markImproved marketing ROI

markReduced visitor abandonment

Visualise your Google Analytics data to reveal actionable insight

GET THE DETOX DASHBOARD

Custom Consultancy

Tailored 1-2-1 improvements to your website

I’m Alan Chapman, website conversion expert, speaker on the art of selling and resident course trainer at Digital Kitchen, the digital marketing trainer provider.

I have run website optimisation programs for The Times, The Sun and Gatwick Airport. I have run marketing activities for Hilton and Avis. I can help your business too.

I’m a consultant. Not an agency. I’ll take the time to understand your unique situation (business context, yes, but also your people and internal processes).

If you want results-based consultancy that maximises website returns, I’m here to help.

HIRE ME

Data is everywhere, so how do you use it?

Introducing ‘Unified Data Triangulation’

Do you have dedicated resource to continuously improve your website? I execute
web analysis, UX research, copywriting and usability testing. I call this
process Unified Data Triangulation.

Leveraging data is THE major challenge to improve a website. As your consultant,
I cross-pollinate data insights from multiple sources and analyse them.

GET VIDEO TRAINING

(Learn my methodology)

Increase

GETTING YOUR JUMP START

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Detox Dashboard

Free Online Tool

Discover money-generating opportunities on YOUR website

Free, instant access to the dashboard tool

Reveal actionable insight from your Google Analytics data

GET YOUR DASHBOARD

TAKING IT TO THE NEXT LEVEL

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Conversion Framework

Free Video Training

Learn the methodology that repeatedly increases online revenue

Watch this training video to learn my conversion framework

Discover my proprietary 3-phase process

GET VIDEO TRAINING

DOING IT FOR YOU

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Conversion X-Ray

Work With Me

Generate positive ROI with done-for-you consultancy services

Continuous improvement of your website

Done-for-you optimisation services

HIRE ME

Don’t take my word for it…

Richard Smith,
Managing Director, Ski-Lifts

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Heidi McCormack,
CEO, Emerald Life

Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.

Nick Hadfield,
Founder, Light Speed Growth

Host Digital has over-delivered every step of the way. The fusion of data and UX has enabled us to increase ecommerce returns month on month.

Richard Smith,
Managing Director, Ski-Lifts

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Heidi McCormack,
CEO, Emerald Life

Reaction to the new site is excellent. Customer journey clearly improved, and more professional… our ability to understand, see and track the customer journey is enhanced enormously.

Nick Hadfield,
Founder, Light Speed Growth

Host Digital has over-delivered every step of the way. The fusion of data and UX has enabled us to increase ecommerce returns month on month.

Richard Smith,
Managing Director, Ski-Lifts

Able to make us look at the value of aspects of our website, or data that was available to us, that previously was completely overlooked.

Case Studies

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Landing Page Optimisation
(Inspired)

+81% increase in customer acquisition for PPC lead-gen

Landing Page Optimisation
(Inspired)

Read inspired Case Study

inspire-customer

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Website Optimisation
(Emerald Life)

User research & design for this ecommerce website

Website Optimisation
(Emerald Life)

Read emerald Case Study

inspire-customer

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Growth Marketing
(Ski-Lifts)

+92% increase for organic search landing pages (travel)

Growth Marketing
(Ski-Lifts)

Read ski-lifts Case Study

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A/B Test Uplift
(YourBaby Club)

+30% uplift in a single A/B test (site with +1 million signups)

A/B test uplift
(YourBaby Club)

Read ybc Case Study

inspire-customer

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A/B Test Uplift
(Fine & Rare)

+11% uplift in add to basket rate for this wine merchant.

A/B test uplift
(Fine & Rare)

Read fine + rare Case Study

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Measurement
(French Connection)

Optimising the measurement framework for this retailer.

Measurement
(French Connection)

Read fcuk Case Study

From the Conversion Accelerator Blog

NextGen Design Practices for Websites

December 7th, 2018|

Ecommerce Leadership: 2019 Focus

December 3rd, 2018|

Mind the (skills) gap: common barriers to data-driven ecommerce

November 29th, 2018|

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