How we think about marketing for Shopify brands. The methods, the reasoning, and the systems behind it all.
A framework for prioritising owned channels, direct customer relationships, and proprietary data — so your marketing compounds instead of expiring.
Every brand "uses AI" now. But most of that usage is just shortcuts. The distinction matters because one compounds and the other doesn't.
AI writes the copy, builds the pages, and optimises the bids. So what exactly is your marketing team for? The answer is more important than you think.