TURN VISITORS INTO WHALES

FOR $2M TO $50M-A-YEAR SHOPIFY STORES

More Sales.

More Repurchases.

Same Ad Budget.

CLIENTS INCLUDE

MARKETING SHOULDN’T FEEL LIKE SPINNING PLATES WHILE RIDING A UNICYCLE

Marketing

Improve conversion rate
Create bundles & upsells
Set up loyalty program
Plan retention emails (What to say?)
Segment customer data
Automate flows (post-purchase?)
Analyze performance (what’s working?)

Who to hire?

EXEC-LEVEL LEADERSHIP FOR YOUR MARKETING TEAM

Dear Business Leader,
‍
You're an established brand - not a marketing agency.

But somehow you're expected to do both: drive growth, fix funnel leaks, brief freelancers, and stay ahead of a digital landscape that changes by the minute.

Meanwhile, ad costs keep climbing, your website isn’t keeping pace with the speed of business, and your next email? It’s still a blank Google Doc.

Marketing is crucial - of course it is. But so is gracefully exiting WhatsApp groups, and let’s be honest… you haven’t nailed that either. You’re busy running the day-to-day.

But wait, what’s this Fractional CMO thing... a way to turn more visitors into buyers into repeat customers, without the technical and resource overhead?

That’s like a super-sized burger with all the taste but none of the calories.

As your CMO, I’ll optimise conversion rates, average order values and repurchase rates with the precision of a Dad sneaking around his kids after bedtime.

Forget the endless acquisition treadmill. It’s this simple: visitors → (high value) buyers → repeat customers.

If you’re a Shopify brand doing $2M–$50M per year, a Fractional CMO gives you seasoned marketing leadership - without the cost or commitment of a full-time hire.

Alan Chapman

WHAT IF YOU COULD WORK WITH ONE PERSON TO SIMPLIFY ONLINE MARKETING?

Hiring the right people can feel like hunting for an elusive yeti in a tuxedo.

‍

As your CMO, I plug into your team to lead, guide and upskill - especially if you're dealing with limited resources or marketing emergencies that pop up like unwanted ads.

WHEN YOU GET A FRACTIONAL CMO, IT’S ALL TAKEN CARE OF

It’s simple: visitors → (high value) buyers → repeat customers.

CONVERSION RATE

Turn visitors into customers

AVG. ORDER VALUE

Maximize revenue per customer

REPURCHASE RATE

Keep customers coming back

WHY GET A FRACTIONAL CMO?

SAVE COST

No expensive onboarding. No fussy job listings. Just top leadership.

SAVE TIME

Hire a seasoned marketing specialist in days, not weeks.

TOP-DOWN EXPERTISE

Strategy, leadership & team upskilling.

ECOMMERCE SPECIALTY

Increase marketing ROI with blueprints from a Shopify expert.

GLOBAL TRENDS FOR ‘FRACTIONAL CMO’

THE MANTRA

1ST PARTY MARKETING

3RD PARTY MARKETING

✘ 80% of marketing budget/resource on generating web traffic.

✘ Focus on search engine optimisation; the “content treadmill”.

✘ Paid traffic (e.g. Google Ads and Facebook Ads); spend money on ads.

✘ Paid traffic; playing on a level playing field with your competition.

✘ Focus on tools (Google Ads, Facebook Ads, etc.).

✘ Success comes from out-hustling the competition.

✘ Reactive mentality based on algorithm updates and competitor activity.

✘ Donating to the Trillion Dollar Club.

✘ Rented platforms.

1ST PARTY MARKETING

✔ 80% of marketing budget/resource on maximising revenue per visitor.

✔ Creating a high-converting website.

✔ Email marketing; reach subscribers for (nearly) free.

✔ Paid traffic; win the auction-environment by integrating your own data.

✔ Focus on persuasion – direct response copywriting and funnels.

✔ Success comes from the assets you own (competition is irrelevant).

✔ Proactive mentality sets up marketing systems that last indefinitely.

✔ Investing in your business assets.

✔ Owned platforms.

READ THE MANIFESTO

DISCOVERY CALL

Schedule your Discovery Call for a...

review of your marketing and sales approaches to see how much more revenue your company can produce in the next 90 days and beyond
consultation of your marketing department to see where there’s room for improvement in consistency, predictability, and the quality of outcomes
access to my roster of Shopify apps and AI tools that can can help your business achieve your goals

Get your Detox today:

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