THE MANIFESTO

THE 1ST PARTY MARKETING METHOD

1st Party Marketing means using assets you own (i.e. your data, your website, your email list) to maximize revenue per visitor.

These assets are as old as the internet itself. Hard-coded into the world wide web. They also happen to be assets that you OWN, which means less hussling with Goobook Marketing (that’s a portmanteau for Google and Facebook!).

With First Party Marketing:

✔ Differentiate with your OWN assets and platforms; stop relying on the shark-infested waters of Google, Facebook, TikTok, etc.

✔ Convert visitors into customers without having to spend a penny more on advertising.

✔ Ascend new customers into repeat buyers to maximize lifetime value.

SHIFT AWAY FROM ‘GOOBOOK‘ MARKETING

The 1st party marketer endeavours not to over-index on 3rd party activities.

You recognise that Goobook Marketing is a necessity… but your long-term play is reducing your reliance on these platforms. You lean into assets that you control: your data, your website and email marketing.

1st Party Marketing is the antithesis to 3rd party marketing:

3rd Party Marketing
✘ 80% of marketing budget/resource on generating web traffic.
✘ Focus on search engine optimisation; the “content treadmill”.
✘ Paid traffic (e.g. Google Ads and Facebook Ads); spend money on ads.
✘ Paid traffic; playing on a level playing field with your competition.
✘ Focus on tools (Google Ads, Facebook Ads, etc.).
✘ Success comes from out-hustling the competition.
✘ Reactive mentality based on algorithm updates and competitor activity.
✘ Donating to the Trillion Dollar Club.
✘ Rented platforms.
1st Party Marketing
✔ 80% of marketing budget/resource on maximising revenue per visitor.
✔ Creating a high-converting website; create it once.
✔ Email marketing; reach subscribers for (nearly) free.
✔ Paid traffic; win the auction-environment by integrating your own data.
✔ Focus on persuasion – direct response copywriting and funnels.
✔ Success comes from the assets you own (competition is irrelevant).
✔ Proactive mentality sets up marketing systems that last indefinitely.
✔ Investing in your business assets.
✔ Owned platforms.

MARKETING SYSTEMS THAT ENDURE

You may have a great growth team. You know how to maximize RoAS and scale. But if you’re like most online businesses then you’re data-rich and insight-poor.

1st Party Marketing puts your audience data first. By focusing on this business asset you can explore a deeper, uncontested relationship with your customers, and set up marketing systems that ENDURE.

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