TURN TRAFFIC INTO PROFIT ON YOUR TERMS
Hey I’m Alan. There’s a new data paradigm on the horizon: one that involves enhancing, extending and enriching your existing data to help you to grow.
We’re seeing data increasingly moving away from the major tech platforms as businesses seek to leverage their own assets – part of the movement I call “1st Party Marketing”. Businesses that build their own data pipelines will have the competitive advantage.
You may have a great growth team. You know how to maximize RoAS and scale. But if you’re like most online businesses then you’re data-rich and insight-poor.
1st Party Marketing puts your audience data first. By focusing on this business asset you can explore a deeper, uncontested relationship with your customers, and can set up marketing systems that ENDURE.