GROW YOUR SHOPIFY STORE
PREDICTABLE
SHOPIFY
GROWTH
SHOPIFY
GROWTH
MARKETING LEADERSHIP FOR ECOMMERCE
Exec-level marketing for your Shopify store.
Human Strategy
AI Efficiency
Shopify Growth
Fractional CMO
noun.
A part-time executive-level marketing leader who provides strategic expertise and oversight to drive growth without the cost of a full-time hire.
FOR $2M TO $50M-A-YEAR BUSINESSES
FROM YOUR FUTURE CMO
Dear Shopify leader,
You know data-driven marketing is important, but so is gracefully exiting Whatsapp groups - and you haven’t mastered that either. I’m guessing you’re busy running the day-to-day of your Shopify store.
No one on your team has the expertise of a marketing Swiss Army knife, all the while digital marketing is getting more complicated. You need marketing guidance, but hiring the right person feels like hunting for an elusive yeti in a tuxedo.
But wait, what’s this ‘Fractional CMO’ thing... a cost-effective alternative to a full-time marketing exec? That’s like a super-sized burger with all the taste but none of the calories.
As your Fractional CMO, I’ll guide your customer acquisition and retention activities with the precision of a Dad sneaking around his kids after bedtime. I operate as an extension of your in-house talent - leading, guiding and upskilling your team - especially if you're dealing with limited resources or marketing emergencies that pop up like unwanted ads.
If you’re a growing company needing a higher level of strategic marketing support, a Fractional CMO is your secret sauce.
Alan Chapman
WHY GET A FRACTIONAL CMO?
SAVE COST
No expensive onboarding. No fussy job listings. Just top leadership.
SAVE TIME
Hire a seasoned marketing specialist in days, not weeks.
TOP-DOWN EXPERTISE
Strategy, blueprints, leadership & team upskilling.
ECOMMERCE SPECIALTY
Increase marketing ROI with blueprints from a Shopify expert.
GLOBAL TRENDS FOR ‘FRACTIONAL CMO’
4-STEP FRAMEWORK
Strategy
Defining a marketing approach that aligns with your business goals and vision:
✓ Ideal Customer Profiles (ICP)
✓ brand values and positioning
✓ voice of customer insights
✓ competitor analysis
✓ messaging framework & value proposition
Organization
Your organizational structure, culture and tech capabilities:
✓ marketing team and capabilities
✓ business growth culture
✓ marketing tech stack (CRM, email marketing etc)
Process
Operationalising marketing to produce repeatable success requires efficient processes.
✓ sign-off and compliance
✓ outsourcing/agency processes
✓ campaign selection & management
✓ success measurement and team management
Execution
The final step is efficiently managing resources to optimize and scale operations. The key is to establish clear, repeatable processes for the marketing team and continuously improving through feedback, iteration and adherence to KPI performance.
THE FIRST 90 DAYS
Phase 1: Defining KPI's
Phase 2: System Execution
Phase 3: System Optimization
Phase 4: Quarterly Sprint Plan
FRACTIONAL CMO VS MARKETING CONSULTANT
A consultant solves marketing problems; but a CMO provides leadership. Being a great marketer who can't lead doesn’t move the needle sustainably.
Some organizations may be hesitant to go fractional, thinking a Fractional CMO can’t offer the same value as a full-time CMO.
But the reality is entirely the opposite. Process-driven Fractional CMOs provide blueprints and leadership, giving you as much as you need to achieve your goals - whilst saving money on a full-time hire that’s better spent on technical marketing talent or ad spend.
BOOK A CALL