← In the Trenches

Get to the point

Here are two product pages from two competitors:

A competitor product page opening with a product-code title and six dense paragraphs of specification copy

A second competitor product page with a long descriptive title followed by several paragraphs and a bulleted feature list

You read them in full, right? Didn’t think so :)

Here’s ours (like-for-like product):

The Happy Little Doers phonics flashcards page: a benefit-led headline reading Every sound they need to start reading, the product name, star rating, price, a one-line description and three sub-benefits

happylittledoers.com/product/learn-phonics-flashcards

Benefit-led title → Product name → Short product description → 3 sub-benefits

Oura uses a full-page header to the same effect:

The Oura Ring 4 page header, annotated to show the product name, the main benefit headline Designed to understand you, what the product is, and a line of micro-benefits

ouraring.com/store/rings/oura-ring-4

When shoppers land on your product page they want to know the what and the why. Tell them quickly.

— Alan

← In the Trenches