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In the Trenches — war stories AKA what I'm doing in marketing
Guides & Tools — frameworks, calculators and reasoning
One operator with the right tools beats three specialists. The prize is bigger than a cost saving.
AI writes the copy, builds the pages and optimises the bids. So what is your marketing team for?
Own the channel, the customer and the data. Then your marketing compounds instead of expiring.
A 4.0 RoAS can lose money. A 1.8 RoAS can scale. The difference is unit economics.
See what a discount really does to your profit.
I like it when people get to the point. So do visitors to your product pages.
Nobody wants to scroll through ten pages to find a product. Promoted filters can help.
Here's what to do when customers buy the wrong thing.
A page written for LLMs, not shoppers? Yes.
Lazy navigation hurts sales. Unfortunately, I got lazy.
Nothing matches that combination. .