Nobody wants to scroll through ten pages to find a product. Promoted filters can help.
Add them above the product listings on your collection pages:
Desktop
Mobile
Most users see them, and they can quickly filter the page to their needs.
They’re particularly helpful on mobile where traditional filters are hidden behind a tap/click.
They’re good for the layperson too, who may not know which product attributes matter.
Field notes:
- Vary them depending on which collection page you’re on
- Keep your traditional filters if you have them. Supplement, don’t replace.
- Show the match count for each filter, so shoppers can decide before they click
- Make them sticky
61% of sites don’t promote filters in the product list. Does yours?
Source: Baymard Institute
— Alan
